Enjoy your reading!
We bring you our monthly update on new releases of content in AURO-3D, an invitation to the upcoming events, where you can learn more about AURO-3D, an interview with Mr. Hideo Irimajiri-san (Executive Creator at Wowow – the leading Japanese broadcaster) and in the final part, you can read about a major milestones in the history of audio achieved by AURO-3D.
Enjoy your reading!
Could you please introduce yourself?
I joined MAINICHI BROADCASTING SYSTEM, INC. after completing my master’s degree at Kyushu Institute of Design in 1981. My work has always been in audio technology related fields at MAINICHI BROADCASTING SYSTEM, INC.
In 2018, I moved to WOWOW and have been working on 3D audio related projects since. WOWOW was established in 1991 as a pay-per-view satellite broadcasting station.
When and where did you hear about AURO for the first time?
The first time that I heard the AURO-3D sound was in 2018, at a private showing by D&M.
Last year, we could hear a live streaming concert in high quality immersive sound with HD picture over IP. This was a world premiere which turned out very well. Were you satisfied with the result?
I had high hopes for AURO-3D because they offer high sound quality that is very close to Lossless Coding, while other companies only offer 3D audio solutions using Lossy Codecs.
I had been unsatisfied so far with the sound quality of other commercial 3D audio technology providers, but when I first heard AURO-3D in 2018, I was really amazed because of its clarity of sound. Since then, I have been conducting many more experiments with AURO-3D.
I succeeded to perform an in-house experiment using AURO-Codec in combination with MEPG-4ALS to deliver 3D audio streams and receive it with a VLC player. In October of last year, I conducted a public distribution experiment to see how the public would evaluate the 3D audio result. As you have been able to witness yourself this streaming event at the Galaxy Studios in Belgium, the result is absolutely positive.
Unveil our 100th music album !
With pleasure in our hearts we would like to reveal our SPECIAL 100th MUSIC ALBUM Mixed, Mastered & Released Exclusively in AURO-3D !
Jam & Lewis
With Immersive Audio moving fast forward to the consumer markets, we see substantially more content creation in AURO-3D, the favourite audio format of many leading producers/engineers for various reasons; e.g. more creative possibilities, easier workflow in discrete audio, better sound quality, more enjoyment and deeper emotions reflecting everywhere the same immersive experience as intended by the creators.
The wave has just begun, more are yet to come!
Get your home cinema ready for AURO-3D!
This month we bring you good news for home entertainment sector again. What more could you wish for than: New AVRs with AURO, New movie with AURO and New tips for your speaker set-up configuration?
After having already released more than 1.300 music titles, we will celebrate the 100th Music Album we are currently working on.
Let us start this newsletter with an amazing news, we all were waiting for so long! Auro Technologies is proud to announce their partnership with Yamaha Corporation, known leader in the music industry.
More about Yamaha cooperation and new AURO-3D content? READ FULL NEWSLETTER HERE
Anytime, Anywhere, Any Content…
Have you discovered the full possibilities available to you with AURO?
Designed around you to ensure you will always have more than enough content, with Auro-Matic all your favourite movies, music and games are instantly transformed into the full immersive experience.
We may not be able to go to the concert or cinema, but with AURO the concert and cinema comes to us…
Last month we delivered the new Creative Tools Suite complete with brand new web-shop and new freemium model providing the main features and the creation of immersive content for free.
Want to know more? Check out our FAQ or head straight over to our new webshop.
Despite lockdown measures, the highly anticipated News Year Concert of the Vienna Philarmonic went ahead as planned….well mostly.
We caught up with Florian Camerer, Senior Sound Engineer at ORF – Austrian TV to see what it takes to pull off one of the most prestigious events of the year.