Press

"Barco, a global digital cinema technology leader, is aligning with cinema audio innovator Auro Technologies and DTS, Inc., a leader in high-definition audio solutions, to drive the development of an open format approach to producing immersive object-based cinema sound. Their efforts represent a collective desire to protect exhibitors’ freedom of platform choice, ensuring their ability to play any movie regardless of which 3D audio system they procure.

Barco, Auro Technologies and DTS, Inc. are working together to address concerns expressed by the National Association of Theatre Owners (NATO) and the Union Internationale des Cinemas (UNIC) in their recent statement announcing cinema exhibitor requirements for immersive sound technologies. The goal is to enable theater owners to present movies on any new 3D audio format designed according to the open standard."

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Source: Barco
Date: 17/04/2013

The Auro-3D® version of Kamal Haasan's 'Vishwaroopam' is a big hit in India. The audiences are overwhelmed by the quality of the movie, but also by the amazing new sound experience that Auro 11.1 technology provides. Reports from the cinema theaters show that films shown in previous sound formats have the average attendance of a successful film, but Auro-3D® shows are completely sold-out.

The online buzz about the movie provides further proof that the Indian movie crowd greatly prefers the full immersive sound experience that Auro-3D® has to offer. Below you find a compilation of the best comments we could find online.

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With the introduction of its first Auro installation in Sathyam Cinemas' Six Degrees, part of SPI Cinemas, in December 2012, digital cinema pioneer Barco continues to enhance the movie going experience. Starting with SPI Cinemas as the first digital cinema group to opt for the distinctive 3D sound solution, Barco aims to launch Auro throughout the Indian market.

(...) SPI Cinemas is always ahead of the curve in cinema technology in India. They are the only cinema chain in India to have closed on 30 Barco 4K digital cinema projectors. The group strives to be at the forefront of media technology, to bring new entertainment technology to its customers first. Keeping in line with this, its flagship location Sathyam Cinemas is the first to install this new sound technology. The flawless installation of the Auro 11.1 took three days, without having to cancel any show.

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Source: Barco (reprint: IT News Online, Business Wire India)
Date: 25/01/2013

(...) New from Auro Technologies is Barco’s Auro-3D, a joint collaboration between global technology manufacturer Barco and the Galaxy Studios Group. This channel-based format is designed along three spatial axes: width, depth and height, rather than the two axes of traditional surround sound. The full Barco Auro-3D for up to 13.1 channels, though the company states that 11.1 – 11 channels plus a subwoofer – is the current ideal solution for commercial cinema applications. As the technology is compatible with existing formats, standards and distribution mechanisms, Barco is advising that a minimal hardware and installation investment is required to upgrade from 5.1 to Auro-3D 11.1. Barco’s AP24 theatre processor has been developed in partnership with Datasat.
Building on 5.1 and 7.1 surround formats, 11.1 places more speakers at varying heights to enhance the immersive movie-going experience. It consists of the surround layer, or horizontal plane, for sounds originating from around the listener; the height layer which reproduces sound from a higher (approximately 30-degree) angle; and the top layer, for overhead effects above the listener, dubbed the ‘Voice of God’ channel. According to Barco, it is the deployment of all height surround channels that achieves the enveloping experience of sound in 3D.

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Source: Pro Audio Asia
Date: issue jan-feb 2013

MOL BELGIUM - 20 December 2012 – Digital cinema pioneer Barco is proud to announce that the Dutch production company Fu Works has chosen to release its latest film, ‘The Bombardment’, in the Barco Auro 11.1 format. ‘The Bombardment’ will hit the screens on 20 December at CineMec in Ede ‒ the very first cinema in the Netherlands to equip a theater with Barco’s new sound technology. The producers, director as well as CineMec all agree that the Barco Auro 3D cinema sound technology significantly enriches the moviegoing experience and is a perfect fit for ‘The Bombardment’.”

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Date: 20/12/2012

"Vishwaroopam is a multilingual film and will be offering audience a rich movie watching experience with its new 3D sound technology. The first ever movie to be converted to Auro 3D format is a Hollywood movie called Red Tails directed by Anthony Hemingway. Wilfried Van Baelen, an European technocrat who has excelled in the Auro 3D Technology, flew down to Chennai to oversee the Vishwaroopam Auro 3D project."

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Source: movieplus.com
Date: 12/12/12

(...) Last week, Barco and DWA announced that DWA plans to create sound mixes in Auro 11.1 for all of its upcoming titles, starting with Rise of the Guardians, which was screened in Auro at ShowEast. Beginning in 2013, DWA is slated to release three movies a year. After Guardians, DWA’s next release will be The Croods on March 22. Barco’s Patrick Lee said additional Auro releases are expected in that time frame. The first Auro 11.1 release was the George Lucas-produced Red Tails, which opened in January. While these sound systems -- at least for now -- generally are viewed as technologies for large premium theaters, the small- to midsize theaters also were getting a lot of attention from manufacturers at the confab.

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Source: Hollywood Reporter
Date: 08/11/12

(link in Dutch)

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Source: 3DTV Magazine
Date: 08/11/12

Talking about the technology of Auro 3D, Kamal explained that the technology allowed filmmakers to immerse their audience into the sounds of the cinema. Without being restricted to just sounds from the sides of a movie hall Auro 3D utilized something central called the ‘voice of God’, Kamal said this and quickly realized the irony in his statement. He thanked the management of Sathyam Cinemas for installing the technology at a short notice and he was hopeful that at least 30 theaters across Tamil Nadu and Kerala would subscribe to the same technology in time for his magnum opus Vishwaroopam.

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Source: Behindwoods.com
Date: 07/11/12

(...) Before selecting Auro, Dreamworks Animation did their due diligence and investigated some of the emerging 3D formats making their way to market, such as Dolby’s Atmos and Iosono. “It became very clear to us that Barco’s Auro 11.1 3D audio format is actually the best,” said Katzenberg. “We believe they are going to be leaders int he market and we believe they are going to create a very valuable experience for our customers and also what will be a very attractive opportunity for our partners in exhibition.”

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Source: Celluloid Junkie
Date: 05/11/12

(...) In a Thursday presser at Pacific Theaters the Grove in Los Angeles -- one of two locations in the L.A. area with Auro already installed -- DWA topper Jeffrey Katzenberg said DWA chose Auro over Atmos for a simple reason: "It's better. What else do you want?" He added, "This is the highest quality at the best affordability. You can't separate those."
"We believe they are going to be leaders in the market," said Katzenberg.

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Source: Variety ( reprint: Flick Daily, Movie Balla )
Date: 01/11/2012

The Barco Auro 11.1 3D sound system is built on a 3D audio technology suite from Auro Technologies that provides tools to create sound in three distinct layers – surround, height and overhead. “With Barco Auro 11.1, you can reproduce the subtle aspects of a film’s soundtrack in ways that are more compatible with the workflows that content creators work with today,” explained Wilfried Van Baelen, CEO of Auro Technologies. “We look forward to working with other creative teams and studios within the industry to refine and enhance the toolsets necessary to create premium soundtracks at lower costs.”

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(...) Barco demonstrated the system for journalists at Thursday’s event with audio samples recorded in both an Amsterdam city square and in a rural area, cutting out layers of sound to demonstrate how much information is lost with the additional height offered by Auro 11.1. The effect is cinematic and almost visual—you fully expect the truck you hear rumbling up the road behind you to suddenly appear on the static image projected on the screen. A clip from “Rise of the Guardians” was also presented, demonstrating that as novel as 3D sound is, it won’t distract from the picture if intelligently integrated. This is key if 3D sound is going to be successful, Katzenberg emphasized.
“From a filmmaking standpoint, I have both the enthusiasm and the trepidation of having gone through the adaptation of digital 3D,” he explained. Katzenberg views digital 3D as an exciting creative tool that delivers a premium experience to moviegoers when applied at the highest quality. But it has been employed by some as a gimmick, setting the format back. “We’re sort of now re-earning the respect and the confidence of the audience that there is a way to experience 3D that is actually something unique and special,” he said.


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Dreamworks Animation gave Barco’s new Auro 11.1 3D sound format a big endorsement on Thursday, revealing plans to mix all upcoming animated features in the format, starting with the Nov. 21 release of Rise of the Guardians. “We believe that Barco’s 3D sound technology will serve to immerse audiences around the world even more deeply into the adventure-filled world created by our filmmakers,” said Jeffrey Katzenberg, CEO of DWA, in a released statement. “After considering numerous sound formats currently available, we are convinced that Barco Auro 11.1 offers the best cinematic experience available to envelop audiences with astonishingly lifelike sound. We believe that Barco is uniquely capable of providing a premium cinema experience.”

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Source: Hollywood Reporter
Date: 01/11/2012

DreamWorks Animation CEO Jeffrey Katzenberg said today that DWA’s next 15 animated feature films will be mixed in Barco’s new Auro 3D sound format. “That’s like a hundred years for us, the way we go,” Katzenberg joked today about the timeline of the long-term slate. DWA’s Rise Of The Guardians, set for a November 21 release, will be the first to showcase the Auro 3D technology. At a joint press conference in LA with the digital cinema technology company, Katzenberg stressed that he thought Barco was a good partner because of the value to both consumers and exhibitors. The Barco technology works to create sound in three distinct layers — surround, height and overhead.

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Source: Deadline Hollywood
Date: 01/11/2012

(...) “The premium 3D sound mix of DreamWorks Animation’s ‘Rise of the Guardians’ has successfully been completed, and we are thrilled with the studio’s long-term endorsement of the Barco Auro 11.1 sound format,” comments Wim Buyens, Senior Vice President of Barco’s Entertainment Division. “Barco is truly committed to shaping the cinema of the future – not only are we developing the most advanced digital cinema projection technology, but we are also making critical advances in other technologies – such as cinema sound – to create a unique moviegoing experience for audiences worldwide. Thanks to our revolutionary technology, the cinema can remain the supreme entertainment center.”

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Source: DCinema Today ( reprint : Boxoffice.com )
Date: 01/11/2012

(...) "In the digital world we are living in today, we have access to many new technologies - such as higher frame rates, 3D or other visual technologies - that help us tell our story better. And sound technology is vitally important to us as well," said Jim Bershears, DWA's vp of postproduction, in a released statement. "As we follow the current sound technology developments closely, we believe that Barco's sound technology stands apart as the only system that we can implement easily with our current workflows and still achieve a premium acoustic experience. What really differentiates the Barco Auro 11.1 format from other sound technologies is that it enables us to place aural objects around the auditorium to envelope the audience with the rich acoustic spaces that we create virtually."

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Source: Contactmusic
Date: 02/11/2012

Etwa 30 VDT-Mitglieder und interessierte Toningenieure hatten sich Anfang Oktober zum beschaulichen Ort Mol im Nordosten Belgiens aufgemacht, um in den dortigen Galaxy-Studios an einem VDT-Seminar zum hochaktuellen Thema 3D-Sound teilzunehmen.

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Source: VDT Magazine

Date: 6-7/10/12

MOL BELGIUM - October 8, 2012 - Film industry visionary DreamWorks Animation has selected Barco’s 3D sound format Auro 11.1 for the release of their next animated feature film ‘Rise of the Guardians’. Slated for release on 21 November 2012, ‘Rise of the Guardians’ will be mixed in the revolutionary Auro-3D® sound technology and distributed worldwide. DreamWorks Animation – the creators of top-notch animation movies such as ‘Shrek’, ‘Madagascar’, ‘Kung Fu Panda’ and ‘How to Train Your Dragon’ – has selected Barco’s 3D sound format Auro 11.1 to create a truly unique and enveloping sound experience for their upcoming film ‘Rise of the Guardians’. “DreamWorks has always pushed the envelope of creative storytelling,” remarks Jim Bershears, Vice President Post-production at DreamWorks Animation. “With our movies, we always strive to create an experience that not only kindles the imagination, but also connects moviegoers with the stories that we tell and the characters shown on screen. The Auro-3D® sound format will surely add an extra dimension, enabling this deeper emotional connection with our audiences.”

Download the press release document (pdf) >

Reprint: DCinema Today

Date: 08/10/2012

Barco's Auro 11.1 sound format got a big boast from DreamWorks Animation, which selected the sound format for its Oscar contender Rise of the Guardians, which opens Nov. 21. "Barco's superior technology will add an extra dimension of sound to Rise of the Guardians and further elevate its memorable score by Academy Award-nominated composer Alexandre Desplat," said DreamWorks Animation's chief marketing officer Anne Globe in a statement. "We believe these dynamics will serve to immerse audiences across the globe even deeper into the adventure-filled world created by our filmmakers."

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Source: The Hollywood Reporter (reprint: IMDB, USWeb Daily, eWallstreeter)
Date: 05/10/12

When Kamal Haasan made 'Mumbai Express' in the digital format, it was a first in India [ Images ]. In another of his films, 'Dasavatharam', he essayed 10 roles. He has always done something new in all his films. His next film Viswaroopam will have Auro 3D sound. In a press release he said, "As a technology, Auro 3D is extremely exciting, and it will take the movie-watching experience to new heights. I'm very happy that we will be bringing Auro 3D to our audience through Vishwaroopam."

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Source: Rediff
Date: 21/09/12

Kamal Haasan has a knack for packing in something exciting in his films. And, as his much-awaited Vishwaroopam gets ready, there’s big news about its sound. It will be the first film in the country and the second ever to have its complete audio done in the Auro3D format, after George Lucas’ Red Tails. Says Kamal Haasan: “This will take the movie watching experience to new heights. (...)"

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Source: The Hindu
Date: 21/09/12

Kamal Hassan's forthcoming movie Vishwaroopam is setting a standard in audio in Indian cinema. The multilingual movie is bringing in a new sound technology to India where, for the first time, our audience will get to hear the 3D audio.
The sound format called Auro 3D is being adopted for Vishwaroopam. It is a complicated task of converting the sound into to the new technology, which has delayed the release of the movie. The latest technology has been implemented in George Lucas' Hollywood movie Red Tail. It is the only movie in the world that is converted to Auro 3D and Vishwaroopam becomes the second film. (...)

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Source: OneIndia Entertainment
Date: 20/09/12

(...) There is another exciting thing regarding Vishwaroopam. Its Auro 3D. A new technology which will make the movie watching experience to new heights. Regarding this, Kamal Hassan has stated that he is very much happy to bring Auro 3D tech through this film. Though the platform of Auro is pretty less, but there are good number of theatres and theatre owners who have stepped forward with a very progressive mindset. He also expressed the gratitude towards facilitating his friend Wilfried’s Auro 3D tech to all the Indian Film Fans. While rumors may abound, he assured that any details regarding the release of Vishwaroopam will be officially issued by Raajkamal Films only. (...)

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Source: Nikhils Cinema
Date: 20/09/12

While guess-works are on full swing regarding the release delay of Kamal Haasan's Viswaroopam, Ulaganayagan has an update on the new technology being used in the movie. Called Auro 3D, the technology is extremely exciting, and the actor assures it will take the movie watching experience to new heights. Kamal has expressed his happiness in bringing Auro 3D to our audience through Vishwaroopam. (...)

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Source: Chennaionline
Date: 20/09/12

Kamal Haasan is always ahead of the times. And proving this now is his forthcoming film 'Vishwaroopam'. This magnum opus will be equipped with Auro 3D, for the first time in India.
It is said that this unique format, Auro 3D will enhance the experience of watching a movie to a new level. Also, it is learnt that George Lucas' 'Red Tails' is the only movie which has made use of the technique so far.
"Kamal is happy to present this new format to Indian cinema. He is leaving no stone unturned to ensure that 'Vishwaroopam' turns to be a nail-biting entertainer," sources said. (...)

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Source: IBN Live (reprint: India Glitz)
Date: 20/09/12

(...) Wilfried Van Baelen who pioneered the Auro 3D technology, came down to Chennai earlier this month to supervise and assist Kamal Haasan in his plans. Only George Lucas' latest Red Tails, has made use of the Auro 3D technique. Sources also say that Kamal Haasan is in talks with various theater managements in Chennai to convert to Auro 3D sound. (...)

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Source: Times Of India
Date: 18/09/12

(...) There are currently 20 screens in Chennai and another 20-25 theatres in Mumbai working on embracing the new sound technology and expected to be ready by January 2013. The success of Vishwaroopam will help build a case for other theatres to invest in doing this sound quality upgrade. (...)

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Source: MovieCrow
Date: 18/09/12

(...) Vishwaroopam is reportedly the world’s second movie to adopt this latest sound technique Auro 3D, while Hollywood film George Lucas' Red Tail records the first. In a recent interview Kamal said, “Yes, we’re converting Viswaroopam to Auro 3D. Wilfred Van Baelen is here to help us get the format right and it is not as complicated as sounds. When we have sound conversions from mono to stereophonic, followed by Dolby sound people enjoyed them. And now we have Auro 3D, which is so far been tried only in George Lucas’ Red Tail and I’m glad we’re second to Lucas.” (...)

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Source: Way2Movies
Date: 18/09/12

It's time to take the Indian film-viewing experience to the next level. And who better qualified for the job than Kamal Haasan?
The release of his new purported opus Vishwaroop has been postponed to facilitate the revolutionary Auro 3D sound format into the film. An arduous task, since it also involves the conversion of each individual theatre's sound system by a complicated technology that adds a new dimension to sound in cinema as we know and hear it.

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Source: Bollywood Hungama
(reprint: TellyChakkar.com, Business Of Cinema, Telugu Portal (lang. Telugu) and IMDB)
Date: 18/09/12

Viel ist über 3D-Audio geredet worden, jetzt kommt der erste Film, dessen Ton auch Höhenkanäle enthält. Selbst auf Blu-ray bleibt das Signal erhalten.
"Bei der aktuellen Finanz­krise", schrieb User Igans316 im AVS-Forum, "erscheinen mir zwölf Lautsprecher im Heimkino wie ein Elefant als Schoßtier." Die Diskussion drehte sich darum, ob mit der neuen Blu-ray-Disc von "Red Tails" das Auro-3D-Verfahren auch ins Home Theater käme oder nicht. Den Einwand mochte DVDMike007 freilich nicht gelten lassen: "Seit wann hat unser Hobby etwas mit Vernunft zu tun?"

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Source: Audiovision.de
Date: 12/09/12

Surround Sound 5.1 or even 7.1 does not deliver true 3D sound as it is not able to produce a three-dimensional sound field and therefore not able to immerse the consumer in a “True, Converging Audio Experience“ when watching a movie (2D or 3D), listening to music, watching sports events, playing games etc. True 3D Sound should be a unique experience that puts the consumer as the main actor in a virtual (close to reality) world. As such, it is a completely new definition of “Total 3D Customer Immersion”. The creation of this level of experience requires new knowledge in the production process.

Download the complete program including time schedule and practical info (pdf) >

Date: 10/09/12

MOL BELGIUM - September 7, 2012 - Available today, the Beautifyer™ app is an audio player with a difference. With the touch of a button, users can add richness and definition to their stereo sound files. The application is straightforward and simple to use: the Beautifyer™ offers a convenient combination of inputs and presets rather than multiple pages of parameters to modulate and manage. Music lovers can quickly transform their music library into a totally new sound experience.

Download the press release document (doc) >

View the online version of the announcement awareness mail here >

Date: 07/09/12

Lors d'IBC 2012, Auro Technologies, une spin-off de Galaxy Studios, fera la démonstration de Auro-3D, un format audio proposant une expérience sonore immersive grâce une technologie basée sur la qualité audio non compressée et une compatibilité totale avec les normes et formats existants.

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Source: Mediakwest
Date: 06/09/12

Barco, the global digital cinema technology leader, is proud to announce that its Auro 11.1 sound system will play a starring role in select showings of the RealD and Royal Opera House production of “Madam Butterfly 3D”. While RealD’s 3D cinema technology provides the stunning visuals of the feature film, which was captured during live performances at Covent Garden, Barco’s Auro 11.1 will provide an exceptionally immersive 3D audio experience for several upcoming screenings of the film at Landmark Cinema in West Kelowna, British Columbia.

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Source: DCinema Today
Date: 05/09/12

Barco’s Auro 11.1 immersive sound system will play a starring role in showings of the RealD and Royal Opera House production of Madam Butterfly 3D at Landmark Cinema in West Kelowna, British Columbia on Sept. 5, 9 and 10. Madam Butterfly 3D marks the second co-production between London’s Royal Opera House and 3D provider RealD. In the summer of 2010, the companies launched their first collaboration, Carmen in 3D, at cinemas around the world.

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Source: Film Journal
Date: 05/09/12

Barco (Kortrijk, Belgium) announces that its Auro 11.1 sound system will play a starring role in select showings of “Madam Butterfly 3D”. Barco’s Auro 11.1 will provide an exceptionally immersive 3D audio experience for several upcoming screenings of the film at the Landmark Xtreme Cinema in West Kelowna, British Columbia, Canada.

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Source: Stereoscopy News
Date: 05/09/12

(...) At IBC2012, Auro Technologies, a spin-off of the renowned Galaxy Studios, is demonstrating its groundbreaking Auro-3D® audio format, combining an unprecedented immersive sound experience with revolutionary technology based on uncompressed audio quality and full compatibility with existing standards and formats. Also during IBC2012, the company is showcasing its new Auro-Codec solution to support the new format and release its full potential. Both solutions offer unrivalled ease of use and new levels of cost-efficiency (bandwidth reduction up till factor 8 without audible loss), and will help bring richer forms of audio entertainment to the market. The Auro-Codec is very attractive for the Auro-3D® format, as well as for Surround and Stereo.

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Download the original press release (PDF) >

Source: 3D Roundabout
Date: 04/09/12

(...) Auro 11.1 brings 3D sound technology to digital cinema to heighten the immersive quality of today’s movies. It improves the audio experience by making intelligent use of the headroom in auditoriums, augmenting current sound systems to broadcast sounds all around and above the listener. Its flexibility and backwards/forwards compatibility make it a comparatively modest investment, enabling exhibitors to simply expand their existing audio set-ups with additional speakers and Auro 11.1’s sophisticated sound processing. Best of all, the Auro 11.1 format is the ideal configuration for spurring the next generation of content in facilities that can easily support the workflow.

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Source: Filmjournal International
Date: 28/08/12

"Yes Planet Opens In Rishon LeZion" ()
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Source: Yes.planet (text in Hebrew)
Date: 17/06/12

"Yes Planet’s world of next-generation movie entertainment in Rishon"
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Source: The Times Of Israel
Date: 18/06/12

Reading Cinemas unveiled their multi-million dollar make-over last night after they reopened to the public. During a 10-week closure, the complex received a complete overhaul with new seating, carpets, curtains and lights. In a sneak preview last night before their official opening on Friday night, cinema complex manager Annette Garland said the six-screen cinema complex at Cannon Park was now the only complex in Australia to have the next-generation 3D sound format known as Barco Auro 11.1.

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Source: Townsville Bulletin (Australia)
Date: 21/06/12

La primera sala de cine con tecnología de sonido Auro 3D se abre en el país. Nuevo multiplex de Cine Colombia Titán Plaza; Lanzamiento 27 de junio. La MEGA SALA CINECO es una de las primeras cuatro salas en el mundo con sonido Auro 3D de 11.1 canales, con más de 32.000 watts de potencia y 52 parlantes.

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Source: Radio Super (reprint: MIRA, LaNotaDigital.com - articles in Spanish)
Date: 20/06/12

Seigen Ono of the Saidera Paradiso studio in Japan talks about recording in Auro-3D

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Source: ProSound Japan
Date: june 2012

read the full article (link in Japanese) >

Source: Korona World
Date: 18/06/12

CFG-Barco Electronics, a joint venture founded by Barco and China Film Group, held its Cinema of the Future – 2012 CFG-Barco Digital Film Summit this week in Suzhou, China.
Over 130 experts in China’s film industry participated in the summit, discussing the concept of the cinema of the future and the technological trends in the global cinema market. The participants also experienced first-hand the revolutionary changes in the next generation technologies for the cinema. (...).

(...) As one of the highlights of the event, CFG-Barco showcased digital film projection technologies including Barco’s 4K laser projector, the Auro 11.1 3D sound system and its DP2K-Cx series projectors, which were specially designed for the Chinese exhibition market.

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Source: Digital Cinema Report
Date: 15/06/12

"CineStar Dubrovnik opens"
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Source: Radio Laus (text in Kroatian)
Date: 30/05/12

"10th CineStar theater in Kroatia opens in Dubrovnik, pearl of the Kroatian tourism"
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Source: FILM-mag.net (text in Kroatian)
Date: 30/05/12

"The 3D sound of Auro 11.1"
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Source: Digitální Kino (text in Czech)
Date: 31/05/12

"Barco 11.1"
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Source: DVD Extra (text in Czech)
Date: 06/06/12

Los espectadores de hoy demandan una experiencia única en los cines: imágenes sorprendentes, perfecta visión en 3D, sonido espectacular y muchas otras cosas más. Desde el comienzo de este siglo, Barco ha recuperado para las películas la magia de una nueva vida con un catálogo integral de productos de alta calidad para el cine digital. Tanto en el comienzo de la velada, fuera del cine, como dentro de la sala, desde el primer fotograma hasta el último, y también en los lugares preferidos por la audiencia para la película... Barco es su aliado.

Source: CINEINFORME issue 866 (click here for pdf) (text in Spanish)
Date: june 2012

Barco is deploying its new Auro 11.1 3D audio solution for Canada's third-largest theatre circuit, Landmark Cinemas. The exhibitor installed the multi-channel audio system to augment the immersive cinema experience in its first-class movie auditorium in West Kelowna, British Columbia, featuring a giant 60' x 30' screen.

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Source: Filmjournal International (reprint: AboutProjectors)
Date: 31/05/12

eXtreme predstavlja ekskluzivan CineStar standard za ljubitelje uzbuđenja i posebnog filmskog doživljaja. Audio-vizualno iskustvo gledanja najvećih blockbuster filmova u našim eXtreme dvoranama će u vama zasigurno potaknuti lučenje adrenalina i val uzbuđenja koji ga prati.

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Source: Pure Adrenaline - CineStar Extreme (text in Spanish)
Date: 26/05/12

Barco, a global leader in digital cinema technology, is proud to announce that Barco’s Auro 11.1 3D sound format for cinemas continues to be installed at leading exhibitors around the world. Recently, Cinema City International and Blitz Cinestar have selected Auro 11.1 as their preferred cinema sound format which creates the most immersive cinema experience available for moviegoers.
Content providers such as Lucasfilm Ltd., Bad Robot Productions and Jerry Bruckheimer are supporting Auro 11.1, the next-generation cinema audio format.

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Source: DCinema Today (reprint: Stereoscopy News, DC Buyers Guide, PJ Time)
Date: 27-04-2012

De geluidsjongens van Lucasfilms hebben hun jongste film 'Red Tails' gemonteerd in godbetert, Mol. Hier is 3D-geluid geboren. Eind dit jaar in 100 bioscopen wereldwijd.

(transl.) The sound engineers at Lucasfilms have edited their latest feature 'Red Tails' in Mol, of all places. This is where 3D audio was born. By the end of this year, it will be featured in 100 cinemas worldwide.

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Source: Datanews Belgium
Date: 27-04-2012

ベルギーのオーディオ技術開発会社であるAuro Technologiesは11日、13.1chにも対応するオーディオコーデック技術「Auro-3D」を発表した。

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Source: AV Watch
Date: 12/04/12

George Lucas's film about the Tuskegee Airmen is the first movie release mixed in Auro3D, a revolutionary sound system where Datasat Digital Entertainment has an important role to play.

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Source: Datasat Digital Entertainment
Date: 08/04/12

Our good friends at the SAE Institute will be broadcasting live reports from the Frankfurt Musikmesse 2012 on their Youtube channel. One of their first items is an in-depth interview with Wilfried, talking about the concept of Auro-3D and its creative possibilities.

Watch the video (link)>

On 13 March the Board members of ADM and some 20 CxOs were given an exclusive tour around Galaxy Studios in Mol. Maybe it’s not a household name but in the world of films and music the company’s fame has spread throughout the world.

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Source: ADM
Date: 21/03/12

The Auro-3D formats were conceived by Wilfried Van Baelen, founder and CEO of Galaxy Studios in Belgium. He puts forward the case for his concept and explains some of the technology behind it.

Barco, market leader in digital cinema projectors, has chosen the Auro-3D format as a means to expand its services with installations of Auro-3D three-dimensional audio technology in cinemas in USA, China, Russia, Japan, and Europe. The digital projector giant is clearly positioning itself as the source for theatre chains to bring the ultimate audio experience to tomorrow's movie goers. If that wasn't attention grabbing enough, Skywalker Sound recently installed the Auro-3D System in its Mix A Room in order to upgrade the latest LucasFilm release Red Tails into the next generation format. Needless to say, the professional market is now paying particularly close attention to Auro-3D.

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Source: Resolution Magazine
Date: issue january/february 2012

'Red Tails', the last child of Georges Lucas is a 2D film with 3D sound. Released on January 20, 2012, 'Red Tails' is the first movie in Barco's Auro-3D 11.1 sound format in the few happy theaters already fitted with this revolutionary new sound system.

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Source: Stereoscopy News
Date: 20/01/11

The World War II action-drama Red Tails will be released in select theaters in Barco’s Auro-3D 11.1 surround sound. Most theaters use 5.1 or 7.1 audio, which has three speakers in front, two on the side, and two in the back. 11.1 changes that up by putting up far more speakers at various heights in order to reproduce the audio dimension of height. Since Red Tails depicts intense aerial combat, it’s an ideal candidate to test out the 11.1 system. It’s important to note that while the audio system is called “Auro-3D”, it’s only creating a 3D audio mix. Visually, Red Tails will be released in 2D only.

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Source: Collider.com
Date: 13/01/12

The 2nd Annual Moody Gardens Digital Cinema Symposium kicked off Monday at Moody Gardens in Galveston, Texas. Barco, teaming with museum cinema integration company D3D Cinema, is the event’s host, and Barco–as much of the electronics industry played with gadgets at CES in Vegas– unveiled some impressive large-screen milestones here in Galveston, on day one of the two-day event.

In demos for an audience of select reporters, theater owners, consultants, and analysts, Barco has demo’d its Enhanced 4K DLP Cinema 3D offering, Auro-3D multi-channel three dimensional audio system, and a new prototype Laser projector.

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Source: Systems Contractor News
Date: 10/01/12

Auro-3D, powered by Barco and Auro Technologies, is an audio system that creates true 3D sound. Auro Technologies is a spin-off of the Flanders-based Galaxy Studios Group and owner of the Auro-3D Technology Suite. The Auro-3D system (technical concepts and listening formats) is designed by Wilfried Van Baelen, founder of Galaxy Studios. With Auro-3D, sounds are coming from all around and above the listener. It offers new capabilities in sound reproduction for a range of markets such as professional, broadcast and consumer electronics (such as gaming, smartphones, PC, tablets, digital TV). Auro-3d has been installed in a number of theatres around the world.

Powered by technology company Barco, Auro-3D is the next-generation 3D sound format for the cinema industry. While traditional surround sound has two spatial axes, Auro-3D is designed along three axes: width, depth and height. The system is fully compatible with today's predominant audio standards: stereo and 5.1 surround. Its speaker layout is defined for up to 13.1, with 11.1 being the ideal solution for commercial movie theaters.

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Source: VAF Location Flanders
Date: 08/01/12

Barco, world record holder for the brightest digital cinema projector, is teaming with museum cinema integration pioneer D3D Cinema to showcase an unprecedented array of “industry-first” digital cinema technologies. Demonstrations of Barco’s large-format, premium screen solution – including Enhanced 4K DLP Cinema® 3D, a comparison of high frame rate movie presentations, Auro-3D multi-channel three dimensional audio system, and other innovations – will be presented to industry experts at the 2nd Annual Moody Gardens Digital Cinema Symposium from January 9-10, 2012 in Galveston, Texas.

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Source: Big Movie Zone
Date: 05/01/12

Don't miss the chance to see - and hear! - the future of immersive cinema.

Breaking news…Auro-3D, a revolutionary 11.1 surround sound ‘3D audio’ system will be unveiled at the Moody Gardens Digital Cinema Symposium, January 9-10 in Galveston, TX. Delegates will be the first in the world to experience Barco’s truly immersive audio platform in a giant screen environment. Auro-3D elevates the sound experience to an amazing level of auditory acuity, enabling moviegoers to effectively hear sounds originating from any point within the theater.

See the original announcement (link) >

Source: D3D Cinema
Date: 21/12/11

Barco has teamed up with media block technology leader Doremi to bring the first DCI-compliant 3D sound system to the cinema market. Auro-3D, powered by Barco and Auro Technologies, is an audio system that creates true 3-dimensional sound.

Doremi will integrate the Auro-3D codec in their Integrated Media Block (IMB) to create the first DCI-compliant multi-channel audio format for cinema exhibitors. In addition, the Auro-3D® codec allows for single inventory distribution compatible with current and future standards.

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Source: Digital Cinema Buyers Guide
Date: 05/12/11

Barco and Russia’s Nevafilm has installed Auro Technologies' Auro-3D sound system at Jam Hall cinema in St Petersburg, the first such installation in Europe.

The Auro-3D format offers an additional layer of loudspeakers for height information, elevated 30-degrees above the main channels and leading up to 13.1. The obvious use for such an array is in the cinema, but the 9.1 Auro-3D solution is also applicable to home theatre, as the additional speakers are exactly above the existing ones (L+R front, L+R surround). A codec has also been developed that can fold down 9.1 to 5.1, or 5.1 to 2.0, purely in the PCM domain, with ultra-low latency decoding.

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Source: TVB Europe
Date: 21/11/11

Digital cinema pioneer Barco has launched its first 3D image plus 3D sound combination in greater China, more specifically in the Wangfujing Cineplex in Chengdu, China. This is the first time that Barco has provided both audio and visual technology in the digital cinema field. With the Wangfujing Cineplex launch, Barco is now offering its customers total audio/video digital cinema solutions.

The Wangfujing Cineplex installation includes Barco's DP4K-32B ultra-bright Enhanced 4K cinema projector and the revolutionary Auro 3D 11.1 Channel Sound System to present a spectacular immersive movie experience.

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Source: What's On Chengdu
Date: 09/11/11

Barco, pionier op het vlak van digitale cinema, heeft zijn eerste gecombineerde systeem van 3D-beeld en 3D-geluid aan de wereld voorgesteld in Groot-China, meer specifiek in het Wangfujing Cineplex in het Chinese Chengdu. Dit is de allereerste keer dat Barco zowel de geluids- als beeldtechnologie levert voor een digitale bioscoop. Voortaan biedt Barco zijn klanten dus een totaaloplossing voor digitaal geluid en beeld.

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Source: AVI
Date: 09/11/11

Kortrijk, België, 8 november 2011 - Barco, pionier op het vlak van digitale cinema, heeft zijn eerste gecombineerde systeem van 3D-beeld en 3D-geluid aan de wereld voorgesteld in Groot-China, meer specifiek in het Wangfujing Cineplex in het Chinese Chengdu. Dit is de allereerste keer dat Barco zowel de geluids- als beeldtechnologie levert voor een digitale bioscoop. Voortaan biedt Barco zijn klanten dus een totaaloplossing voor digitaal geluid en beeld.

De installatie in het Wangfujing Cineplex bestaat uit de DP4K-32B ultraheldere 4K-bioscoopprojector en het revolutionaire Auro 3D 11.1 Channel Sound System van Barco en garandeert een spectaculaire totaal ervaring voor de bioscoop bezoekers.

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Source: 4-traders
Date: 08/11/11

Barco is partnering with THX and Datasat Digital Entertainment to bring Auro-3D® sound technology to commercial theatres. Datasat is Barco’s partner for the manufacturing of the audio processor and THX is collaborating with Barco on enhancements to optimize performance of the Auro-3D system for commercial cinemas.

“By partnering with THX and Datasat, we bring unique cinema audio expertise to the table that complements our suite of revolutionary solutions from Auro Technologies allowing 3D sound to be experienced for the first time in cinemas worldwide,” said Brian Claypool, Barco’s senior director, strategic business development.

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Source: FilmJournal International
Date: 28/10/11

We like our theatrical experiences loud. However, theater sound shouldn't just drown out the sounds of crunching popcorn or ringing cell phones, it should complement the on-screen action. It should be a natural experience.

Barco agrees. The company that's perhaps best known for its Guinness World Record title for the brightest digital cinema projector is partnering up with THX and Datasat Digital Entertainment to bring Auro-3D sound technology to the masses.

Read the full article (link) >

Source: Big Picture Big Sound
Date: 27/10/11

Barco, best known for its cinema projection systems, has announced that Lucasfilm Ltd. will use the Auro-3D 11.1 audio format for the commercial release of the movie 'Red Tails', slated for release on January 20, 2012. Auro-3D allows the creative filmmakers to envelop the audience in rich, realistic sound for a more compelling motion picture experience.

Read the full article (link) >

Source: Broadcast Engineering
Date: 21/10/11

Visualization pioneer Barco and digital cinema partner Nevafilm are proud to announce that they have successfully installed Auro-3D, a truly immersive audio technology to reproduce sound in 3D, at Jam Hall cinema in St Petersburg, Russia. In combination with 3D images, Auro-3D encapsulates movie fans even more within the action. With this installation, Jam Hall is one of the first cinemas worldwide and the first in Europe to be able to offer this new experience to its movie fans.

Read the full article (link) >

Source: 3D Roundabout
Date: 07/10/11

 

On the 22nd of June, a bus full of students and staff went south to attend the "Building for the Future" event at Galaxy Studios in Belgium. During this exciting event several presentations, panel discussions and demonstrations were given. The SAE Institute Brussels manager, Robin Reumers, gave a presentation about "the future of music distribution" and our Senior Degree lecturer Tom Pearce gave a presentation about audio for games. Besides these presentations, visitors could attend several other audio, music and film related demonstrations. The event was the official launch of Auro-3D, a new 3D audio format developed by Galaxy Studios, and the announcement of the Galaxy Studios expansion. Many industry professionals were present, making it a great networking event for students and staff.

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Source: SAE Magazin 2/2011
Date: 09/09/11

Wilfried Van Baelen kijkt ons met pretoogjes aan. We zitten in de Galaxy-muziekstudio’s in Mol en luisteren voor het eerst naar zijn innovatie, ‘Auro 3D’ of driedimensioneel geluid. Het effect is verbluffend. Het lijkt alsof we wandelen op een landweg, boven ons horen we bladeren ritselen in de wind en vogels fluiten. Achter ons komt een tractor aangereden en voor ons klinken de klokken van de dorpskerk in de verte. ‘Voor het eerst kunnen we de natuurlijke geluidservaring nabootsen’, zegt Van Baelen.

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Source : De Tijd (BE)
Date: 12/07/11

Galaxy Studios stelt 5 jaar na de launch van het Auro-3D formaat in (Parijs, San Francisco anno 2006) , dit zeer innoverende drie dimensionale geluidsformaat voor aan het grote publiek hun innoverende Auro-3D geluid voor. Dat is 3D-geluid dat moet worden gebruikt bij 3D-filmvertoningen in bioscopen. Het geeft een vollediger geluid dan het cinemageluid, omdat het niet enkel rond, maar ook boven de bezoekers beweegt. In Hollywood worden intussen al verschillende films opgenomen met die Auro-3d systeem uit Mol.

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Source : RTV Kempen (BE)
Date: 12/07/11

Galaxy Studios uit Mol heeft met het Auro-3D formaat een techniek ontwikkeld die echt driedimensionaal geluid mogelijk maakt. Het topbedrijf Barco heeft al een exclusieve licentie afgesloten om de techniek toe te passen in de bioscoopzalen. Galaxy Studios is bekend als een van de meest geavanceerde muziekopnamestudios ter wereld. Daarnaast is de Molse onderneming ook actief in de postproductie van films. Het bedrijf volgt niet alleen de technologische ontwikkelingen op de voet, maar innoveert ook zelf. De nieuwste ontwikkeling van de Galaxy Studios is Auro-3D, een techniek die echt driedimensionaal geluid mogelijk maakt in onder andere bioscoopzalen en home-cinema's.

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Source : Het Nieuwsblad (BE)
Date: 23/06/11

In the cinema and home entertainment world, the focus re- cently has been on providing the best 3D image quality. However, with industry professionals agreeing that sound ac- counts for fifty percent of any movie or gaming experience, many believe it is time to raise the bar in audio as well.

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Source : SAE Magazine
Date: february 2011

Auro-3D is poised to provide the missing link when it comes to reproducing a genuine live atmosphere or adding 3D audio to pictures, writes Marc Maes.

When it comes to pioneering new audio formats, Belgium’s Galaxy Studios is playing a leading role: in search of the best possible quality in recording, Wilfried Van Baelen and his team are continuously pushing the studio’s working environment and equipment forward. This innovation is not a recent development: in 1997, Galaxy became the first studio in Europe to open a large production Surround sound studio (with SSL’s first Surround console) for recording the SACD format; and, in 2005, Van Baelen premiered the first pop recording in the 2+2+2 format. In some ways, this was the basis for his newest challenge: Real 3D Sound for home, multimedia and cinema.

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Source : Pro Sound News (EU)
Date: november 2010