Wilfried Van Baelen is the founder and CEO of Auro Technologies, and the driving force behind Auro-3D, the three dimensional sound format that promises to inject new energy into the world of home theatre audio. Like Dolby Atmos, Auro-3D is designed to add additional immersion to the surround sound experience. Crucially though it has an early lead over its rival. The first home theatre processors with Auro 3D decoding are just starting to ship from Datasat Digital Entertainment (the RS20i processor and sibling LS10, pictured below) and there’s apparently more hardware to come from Steinway Lyndorf, French AV manufacturer DMS and CAT (California Audio Technologies). Van Baelen (pictured above) says he’s also signed deals with three major AVR brands that will deliver up to 100,000 AV receivers into the marketplace later this year. (…)
Source: Inside CI
Rancho Cordova, Calif., USA – 26 March 2014 – Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with current installations at over 150 screens around the world and another 300 committed for deployment in 2014, while adding a powerful slate of upcoming summer blockbusters.
To date, exhibitors have signed agreements with Barco to install more than 300 additional screens with Auro 11.1 in their cinemas – on top of the 150 auditoriums already featuring Auro 11.1 – with the goal of elevating the moviegoing experience in their premium auditoriums. In fact, due to the economic advantages of Barco’s immersive sound solution, leading exhibitors worldwide are embracing Auro 11.1 as their preferred sound format in markets such as The United States, Latin America, Switzerland, Austria, Taiwan, Estonia, and many others, allowing them to add value to their own specific brand of premium cinema experience.
Auro 11.1 is a critical component of Barco’s recently introduced CinemaBarco, dramatically enhancing the showmanship and immersive qualities of the movie for audiences, who will soon embark on a new entertainment journey in cinema for a true destination experience.
So far, Mr. A S Lakshminarayan and his team have already mixed the successful 2014 thriller Jilla (R. T. Neason), Aarambham directed by Vishnuvardhan, Vizhi Moodi Yosithaal directed by KG Senthil Kumar and the much-anticipated historical drama Ramanujan, directed by Gnana Rajasekaran, in Auro-3D®. Additional Tamil movies will be mixed in the format over the upcoming months, making them ready for screening in theaters equipped with the Auro 11.1 by Barco sound system.
Mol, 12 March 2014 – Auro Technologies officially launches the updated Auro-3D® Authoring tools – now integrating the Auro-Codec® Encoder for a simple and flexible solution to create native 3D audio.
The Auro-3D® format is the next step in sound evolution, and now you can get your hands on the tools to create immersive 3D audio content. The Auro-3D® Authoring Tools allow you to add immersive 3D sound to your existing workflow, whilst making the 3D content available through a single file distribution, and played back in digital cinema, or home theatre via Blu-ray™. (more…)
Chennai, India, 26 February, 2014 – Auro 11.1, the revolutionary sound installation by visualization solution leader Barco, continues its rise in India’s thriving cinema industry. Anu Ega, one of the theatres in the EGA Cinema multiplex in Chennai City also chose to engage with its audience in natural, immersive sound.
Throughout its existence, the now 30-year-old EGA cinema house has always been committed to providing its visitors with a premium movie going experience. (…) With the introduction of Auro 11.1, ANU EGA too, now has this unmatched, hyper-realistic sound experience to further differentiate itself from the flock of local multiplexes. “We have been using Barco’s DP2K-23B and DP2K-12C projectors for quite some time now, so we already had an idea of what we could expect in terms of product quality and customer service” says Mr. C Sunanadan, Co-owner at EGA Cinema. “With Auro 11.1, we are able to add to those mesmerizing images the feeling of sound travelling right around the auditorium. In this way, we can create a truly immersive experience for our audiences – one that will persuade them to come back to EGA real soon.”
Kortrijk, Belgium, 20 February 2014 – Last December, Irish cinema chain Omniplex, a long- standing customer of digital cinema market leader Barco, officially opened the country’s first theater equipped with Auro 11.1 immersive sound by Barco. With a giant (19x9m) OmniplexMAXX screen, the theater is part of a major refurbishment project at Omniplex’ Cork branch, aimed at providing an unequalled digital cinema experience. Auro 11.1 by Barco – the very first Auro installation in Ireland – will help Omniplex achieve that aim. (…)
Mumbai, India 13 February 2014 – Moviegoers in India’s northwestern state of Maharashtra will soon discover what it means to be truly immersed in sound. One of the famous studios, Mukta Arts will soon be equipped with Auro-3D® Studio System, the next-generation three–layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Post – production and mixing facilities belonging to Mukta Arts – will install the certified Auro-3D® Studio System.
The cinema industry of India, also known as ‘Bollywood’, is based in Mumbai. Film Production Company Mukta Arts – plays a major role within this industry. It has been producing movies for over 30 years and is now one of India’s largest film production companies. The movies of Mukta Arts are about to get even more impressive for audiences, as their upcoming movie “Kanchi” will be mixed using the Auro-3D® Studio System.
Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise. (more…)
Filmmaker Subhash Ghai has used revolutionary Auro 11.1 3D sound for his forthcoming directorial venture “Kaanchi”. He says he is “blown away” by its effect.
“I am just blown away with the new sound technology of Auro 3D 11.1, which has sound waves coming from all directions. I can’t think of releasing ‘Kaanchi’ without this magnum sound technology in theatres,” Ghai said in a statement Friday. He believes it suits the “canvas of locales in the first half and complexities of sound in the second half” in the film and that the technology will enhance the overall effect.
“You will have to wait and watch to experience it,” said Ghai, who has cast Mishti and actor Kartik Tiwari in the lead roles. (…)
Source: Times Of India
Amsterdam, The Netherlands, 4 February 2014 – StormAudio and Auro Technologies introduce the Auro-3D® Auriga™ at the ISE tradeshow in Amsterdam.
This first 3D Integrated Surround Sound Processor is aimed at those customers demanding the highest standards of sound in 3D by adding a height layer of speakers to achieve full Auro-3D® performance, and is the result of an agreement between Digital Media Solutions® and Auro Technologies NV for StormAudio® to develop this breakthrough product. The term “Immersive Sound” was first used to describe sound in 3D (adding Height) by Auro Technologies, referring to the fact that with Auro-3D® sound, consumers have the experience that ambient sounds are truly coming from all around and above, providing them with the most true-to-life reproduction of sound. This experience is fundamentally different from (2D) Surround sound, which does not allow sounds from objects or reflections to be reproduced in three-dimensional space. The Auro-3D® sound puts the listener right into the heart and middle of the action as if he/she was really there. (more…)
AMSTERDAM, 4 February 2014 – Steinway Lyngdorf, leaders in high performance digital sound systems for home entertainment, and Auro Technologies have today announced a technology partnership agreement. The partnership will see the companies collaborate in the development of Steinway Lyngdorf processors incorporating the Auro-3D® immersive sound format. The new processors will make Auro-3D® available to the highly exclusive part of the home entertainment market.
The technology partnership agreement builds upon the Auro-3D® license agreement that the companies signed in January 2014. The partnership represents the latest step in bringing the Auro-3D® immersive sound out of the cinema, and into the consumer sector, with true 3D sound set to become one of the defining market trends in 2014.
“Our partnership with Auro Technologies enables a further strengthening of our uncompromising commitment to excellence in sound reproduction,” said Peter Lyngdorf, founder of Steinway Lyngdorf. “Our company helped pioneer Surround sound for many years. Auro-3D®’s unique vertical stereo field in front and around the listener creates the most natural sound reproduction I ever heard,” Peter says. “We have continually improved the listening experience and the Auro-3D® format matches perfectly our goal of delivering our customers the most compelling and immersive experience at their homes.”
“We are delighted to continue our expansion into the home theatre sector through this partnership with Steinway Lyngdorf. Working with a brand that has the heritage and stature of Steinway Lyngdorf enables us to provide home audiences with the ultimate Auro-3D® experience,” said Wilfried Van Baelen, CEO of Auro Technologies.