LAS VEGAS – December 5th 2016 – Auro Technologies, a Belgium-based immersive audio technology company is teaming up with mediathand, a Denmark-based video streaming technology company and Trinnov Audio, a France-based immersive audio manufacturer that will be the first to implement Auro CX, to demo the latest in cutting-edge audio for video streaming during the Consumer Electronics Show (CES).
The announcement follows Auro Technologies recent partnership with mediathand to integrate its immersive sound format, Auro-3D® with mediathand’s video streaming service for applications on mobile devices, smart TVs, set-top boxes and other platforms. Now, the companies have tapped Trinnov Audio to leverage its impressive and innovative preamp technology and 3D sound research to demo these industry-leading solutions for technology-savvy audiences at CES.
A next generation three-dimensional audio standard, Auro-3D® provides the most realistic sound ever experienced on the market via an added “height layer” in sound reproduction. The format creates a 3-D lifelike sensation of “being there” through acoustic reflections, generated and heard similarly to how they are produced in real-life—capturing the sense of sound originating from both above and around the listener.
“CES attendees come to the show on the lookout for the best of the best in the world of electronics,” said Bert Van Daele, CTO of Auro Technologies. “Through our partnerships with Trinnov Audio and mediathand, we’re doing just this but bringing it beyond the cinema or the home theater and delivering it on any device to enjoy anytime, anywhere.”
The partnership with mediathand brings this 3D format to any device through its OTT and IPTV streaming offering, in this case a home theater streaming setup at the Venetian Hotel. Trinnov’s Altitude32 flagship AV preamp will implement the new Auro CX streaming technology while using its unique speaker/room optimizer to deliver the most immersive 3D sound experience.
“Mobile and streaming are the content delivery methods of choice for consumers,” said Gert Skov Petersen, CEO of mediathand. “At mediathand, we offer scalable managed streaming services to deliver crystal-clear video, and thanks to Auro and Trinnov Audio, an unparalleled listening experience to match. There are no better industry players to partner with to showcase our services for the world’s most tech savvy of audiences.”
Arnaud Laborie, founder and CEO at Trinnov Audio said: “By implementing the new cutting-edge streaming format Auro CX we want to demonstrate our commitment to supporting the latest 3D audio technologies as they become available. This confirms that our Altitude32 is the most scalable and future-proof AV preamp in the market today.”
Demos will take place at the Venetian Hotel in suites 29-325 and 29-326, stop by to head the industry’s best Immersive Sound experience.
Mediathand is a privately held Nordic media technology company crafting excellent viewing and listening experiences – even when reality bites. Mediathand is made up of experts in advanced video quality encoding for live and on-demand and in end-to-end OTT TV & VOD platforms. All mediathand technology is based on end-to-end optimization of industry standards within encoding, broadcast, mobile and web technologies. Mediathand enables broadcast, networking and content providers to simplify and accelerate high density hosted or virtualized multiscreen live/linear and video infrastructures. With more than 40 years of experience in advanced video encoding, neural networks, streaming, distribution, telecommunications research with 30 partners across the EU, Danish Broadcasting Corporation, Nokia, Motorola forms the solid background of mediathand’s end-to-end streaming technology. Currently located on the premises of the Campus of Aalborg University Copenhagen, mediathand operates in the very heart of Danish media and telecommunications research.
About Trinnov Audio
TRINNOV Audio develops innovative solutions for a wide range of media, entertainment and research audio applications. The company is renowned for its state-of-the-art loudspeaker/room Optimizer, including the exclusive remapping technology and research work in the area of 3D Audio. The French manufacturer has always been committed to producing high-performance and reliable products for its demanding customers across the professional, high-end and commercial audio markets. Prestigious customers include Technicolor, Fox, BBC, Globo, NHK, Toho and UGC.