Belgium March 20, 2019 – The Chinese Ministry of Industry and Information Technology (MIIT) and the National Radio and Television Administration (NRTA), have both requested accelerated development of 4K UHD and 3D audio related standards and to integrate the newest technology into the existing broadcast system. Auro Technologies participated in the standardisation process and key elements of the Auro-3D format and technology suite have been selected to become part of the upcoming Chinese 3D Audio Standard (C3DA), driving the immersive and interactive experience for the broadcast world.
Auro Technologies introduced “Immersive Sound” and revolutionised the audio industry with the Auro-3D Format, after its inventor Wilfried Van Baelen presented its 3D speaker layouts in 2006 at the AES convention. These speaker layouts (Auro 9.1 up to Auro 13.1) were adopted by various standards such as ITU-R BS.2051, which is also used by the new Chinese 3D Audio Standard. Although the naming uses a different numbering system, Auro 9.1, or 5.1.4 (5.1 + 4 Height speakers), it still remains the most efficient speaker layout to reproduce a 3D sound field whilst maintaining backwards compatibility with 5.1 Surround.
CES Las Vegas January 8 2018
KDX, the leading glasses-free 3D company, is introducing Simulated Reality (SR) at CES 2018 recognizing the change taking place in immersive computing. While VR/AR/MR are contributing to this trend, our vision is to experience sight and sound indistinguishable from reality, without limitations, as the ultimate form of immersive computing. This is what we call Simulated Reality. The Simulated Reality Alliance is supporting this vision, with several technology companies joining forces to establish it. According to Maarten Tobias, CEO of Dimenco (a fully owned KDX subsidiary) “When it comes to shared experiences, simulated reality will eliminate our limitations. Time, location and budget will no longer restrict what we can do. We make the impossible possible”
Mol, Belgium – December, 21, 2017 – Auro Technologies announced that the Auro-3D® Immersive Sound experience will be available in the Burmester High-End 3D Sound System in the new Porsche Cayenne, officially launched in November. Prior to this, in 2016, the Porsche Panamera was announced with the Burmester and Auro-3D technology Immersive Sound system.
More than 60 journalists in audio, life style, and automotive press were invited to fly in to Brussels and given the opportunity to drive a Porsche Panamera or Cayenne to Galaxy Studios. By following their navigation system in the car, they were taken on a beautiful route so they could test and enjoy the new driving experience achieved with Auro-3D in the Burmester High-End 3D Sound system. All loudspeaker housings are perfectly matched and deliver superior bass foundation, definition, and precision. The result is a natural and rich textured spatial sound, even at high volume.
Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.
Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.
Tokyo, Japan – November 15, 2017 – ResoNetz Airfolc Inc., a Japanese specialist for media network solutions, today announced that it will incorporate industry-leading Auro-3D® audio standards into its hardware products through a new partnership with Auro Technologies, the Belgium-based leading immersive audio technology company.
Auro-3D available out-of box in Denon® and Marantz® AV receivers.
VISTA, Calif. (Sept. 7, 2017)—Today at CEDIA 2017, taking place from September 5-9 in San Diego,
Auro Technologies’ Immersive Sound Format Debuts in VR Gaming with CCP Games’ Launch of Sparc for PlayStationVR
Auro-3D Enhances Player Experience, Offers the Sensation of “Being There”
Mol, Belgium – August 29, 2017 – Auro Technologies, a Belgium-based immersive audio technology company, today announced that its Auro-3D® Immersive Sound format will be available natively in Sparc™ for PlayStation®VR, a unique full-body virtual sport game developed by CCP Games.
Abbey Road Institute’s Sonic City Studios and Auro Technologies Partner to Offer Immersive Sound Mixing for Music Producers
Amsterdam, Netherlands: – 2017 – Auro Technologies, a Belgium-based immersive audio technology company, today announced a partnership with Sonic City Studios to upgrade its current facilities in Holland, becoming a certified Auro-3D® audio post production music studio.
Amsterdam-based Sonic City Studios recently opened its facilities as part of the famous Abbey Road Institute’s European campus expansion, and is offering music producers the opportunity to mix in full immersive sound by implementing an Auro-3D® PMC sound system.
Vienna Symphonic Library’s All-New Multi Audio Format Percussion Library
Vienna, April 26, 2017 – Vienna Symphonic Library ushers in a new era with an innovative library of orchestral percussion instruments: Synchron Percussion I was recorded at the company’s newly revitalized scoring stage, Synchron Stage Vienna. 16 masterfully played percussion instruments were captured in every nuanced detail with an expansive, phase-controlled multi-microphone set-up, making it the first sample library ever that provides several available microphone positions and flexible routing options to create stereo, surround and Auro 3D mixes. The instruments stand out with their huge dynamic range and liveliness, providing up to 16 velocities and 8 variants of each hit. Synchron Percussion I is currently available at a reduced introductory price through May 31, 2017.
David Miles Huber Releases New Album, GAMmA, in Immersive Sound with Auro-3D®
Grammy-Nominated Producer’s Latest Release in 3D Audio Gives Fans an Immersive Electronic Music Experience
Mol, Belgium (May 19, 2017) – Today, electronic dance and downtempo music composer David Miles Huber released a brand new album, GAMmA, natively mixed in the Auro-3D immersive sound format created by Auro Technologies. The album, produced and released through the Auro-3D® Creative Label, supplies hi-resolution, multi-channel mix versions including Stereo: The Berlin Remixes, Stereo: The Chill Mixes, 5.1 Surround Version: The Berlin Remixes and 9.1 Auro-3D®: The Original Mixes, which offers a true three-dimensional immersive listening experience.