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Qube Cinema Adds Support for Auro 11.1 by Barco Sound System


XP-D and XP-I Digital Cinema Servers Implement New Cinema Audio Format

Qube Cinema has been licensed to support Auro 11.1 by Barco playback in its flagship XP-D and XP-I digital cinema servers. Auro 11.1 by Barco provides movie-going audiences with the most natural 3D acoustics. Exhibitors now have the means to deploy this new sound system from Barco with Qube Cinema servers.

(…) “Adding Auro 11.1 capabilities to Qube Cinema servers allows exhibitors to maximize their revenues by offering audiences a premium sound experience,” said Brian Claypool, senior director, Barco. “As it is compatible with existing standards and workflows, Auro 11.1 offers a cost-effective upgrade path to this immersive sound technology.”

“Exhibitors need to engage their audiences and offering Auro 11.1 sound is a good way to do that,” said Raja Enok, chief marketing officer, Qube Cinema. “The realistic sound experience offered by Auro 11.1 by Barco will make the Qube XP-D and XP-I servers that much more attractive. With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience.” (…)

Date: 09/01/2014

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