Mumbai, India 13 February 2014 – Moviegoers in India’s northwestern state of Maharashtra will soon discover what it means to be truly immersed in sound. One of the famous studios, Mukta Arts will soon be equipped with Auro-3D® Studio System, the next-generation three–layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Post – production and mixing facilities belonging to Mukta Arts – will install the certified Auro-3D® Studio System.
The cinema industry of India, also known as ‘Bollywood’, is based in Mumbai. Film Production Company Mukta Arts – plays a major role within this industry. It has been producing movies for over 30 years and is now one of India’s largest film production companies. The movies of Mukta Arts are about to get even more impressive for audiences, as their upcoming movie “Kanchi” will be mixed using the Auro-3D® Studio System.
Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise.
First Auro 11.1 Studio in Mumbai & Bollywood
In order to provide the theaters in Mumbai & all over India – and its audiences – with movies that offer a truly mesmerizing sound immersion, Mukta Arts studio will start mixing audio for Bollywood productions using Auro-3D® production tools. Auro-3D® is compatible with speaker layouts from Auro 8.0 up till Auro 22.1 using channel-based as well as object-based technology.
Pioneering in Bollywood
Postproduction and mixing facilities belonging to Mukta Arts Studio will be certified by Auro Technologies to mix audio for movies that will be released all over India in Auro 11.1 by Barco. By doing so, Mukta Arts is revolutionizing the cinema industry.
“Mukta Arts is ahead of the curve by adopting this technology,” said Abel Garamhegyi, Managing Director at Barco India. “The essence of the company has always been in its cutting-edge technology. With Auro 11.1 by Barco, they will stay true to their pioneering spirit, the latest product Auro 11.1 by Barco sound system is trying to reach perfection in sound which we already achieved in picture in the cinemas. The human being is pretty much driven by both picture and sound and in the movie theatre it is very important to have that experience as a total impression on to the individuals. Auro 11.1 by Barco has the minimum amount of speakers to achieve the maximum amount of reality in a 3 dimensional sound experience and this is why more and more cinemas realize that this is the best investment”, added Abel Garamhegyi.
“Mukta Arts film company together with the renowned film academy Whistling Woods is a unique combination for the Auro-3D® format. It will enable the students of Whistling Woods to obtain great insight in 3D spatial audio and at the same time it will present the Bollywood film makers with the great opportunity to start making their movies with this revolutionary audio technology, perceived as the most immersive sound experience due to its power to captivate the audience with its unique three-layered system. Together with the six screen channels, it will allow the creator to make the perfect audio visual coherence.” says Wilfried Van Baelen, inventor of the Auro-3D® format and CEO of Auro Technologies. Auro 11.1 by Barco is widely acclaimed as the industry’s most efficient and best immersive cinema audio solution.
Theaters for Bollywood movies are ready for Auro 11.1
To allow movie audiences to enjoy the overwhelming immersive sound of movies produced in Auro 11.1, Mukta Arts next production “Kanchi” will soon be featuring Auro 11.1 by Barco.
CAPA Conference at Whistling Woods International
Whistling Woods International, Asia’s largest Film, Fashion and Media institute will be hosting CAPA conference this week, the theme for the same is Sound & Silence in Cinema. The main auditorium of this facility is installed with Auro 11.1 by Barco where the conference is being held on 13th & 14th Feb. Subhash Ghai will be announcing his upcoming home production film “Kanchi” in Auro 11.1 by Barco sound system. This will be the first Hindi film to be released in Auro 11.1.
Subhash Ghai, Founder & Creative Head, Mukta Arts says : “We are incorporating Auro-3D® technology into our expansion plans over the next few years, starting with the installation of the Auro-3D® Studio System in our existing studio. Going forward we will further expand and integrate the cutting-edge cinema sound technology in our movies to enhance movie viewing experience.”
“These systems will turn standard 5.1 cinema audio into a whole new three-dimensional experience for moviegoers,” said Abel Garamhegyi at Barco India. “Almost all of the theaters involved are already equipped with Barco projectors. Combined with Auro 11.1 sound, Mukta Arts can aim for a whole new level of perfection.”