Current three-time Emmy-nominated Michael Williams, founder of MMG and billboardlive.com, signs deal with Auro Technologies to employ its revolutionary Auro-3D® immersive sound format.
London May 27th, 2015: Belgium-based Auro Technologies announced today that it has finalized a five-year agreement with current three-time Emmy® Award-nominated Michael Williams (with Abaculi Media). The deal involves remixing the current 95-title MMG catalog of concert films and mixing an estimated 250 future concerts to be produced by Michael Williams. All of the mixing and remixing will be done using AURO-3D® sound technology. David Royal of Royal & Associates, Inc. and Don Lewis of EB5 Services facilitated the relationship and Royal structured the deal.
Snoop Dogg, Alabama Shakes and The Black Keys will be amongst the first of MMG’s concerts to benefit from AURO-3D®, a listening format that delivers the most natural immersive sound experience on the market. It is an exciting move from two-dimensional surround sound formats to three-dimensional sound, achieved by adding the missing and final dimension in sound ‘height’ (in front of and all around the listener). AURO-3D® is the only sound system on the market that has both 5.1 surround and Auro 9.1 in just one standard PCM delivery file with high resolution audio in each channel, making it easy for distribution on any system in the world.
Michael Williams is a singer, songwriter, producer, percussionist, choreographer and a former recording artist under Island Records. Mr. Williams orchestrated one of the first and most highly recognized online concerts with Snoop Dogg & Friends and founded the immensely popular and landmark concert series “Billboardlive.com,” featuring A-List stars such as; Alicia Keys, R Kelly, David Archuleta and Daughtry, among many others. He aligned with Microsoft as a media partner in the launch of Silverlight and has a global distribution deal with Sony Entertainment Network.
Some additional concerts Mr. Williams has produced and acted as Executive Producer are: The Beyoncé I Am tour/Minneapolis benefit, Macklemore & Ryan Lewis, Alabama Shakes, Kings of Leon, The Black Keys, to name a few.
About working with the new AURO-3D® sound format, Michael Williams said, “As a live concert producer and musician, I’m always on the lookout for ways to accurately capture the best sound experience that is present in a live environment, through new audio technologies and expert engineers, so that listening to the recorded performance of the concert presents the best experience possible. The AURO-3D® sound format is a breakthrough that increases the dramatic impact of recorded musical performances that will forever change the listening experience. Utilizing the AURO-3D® sound format impacts and moves the audience on a deep, emotional level. It feels like being there during the original performance.”
Wilfried Van Baelen, Founder and CEO of Galaxy Studios and pioneer behind the AURO-3D® format added, “MMG’s catalog draws audiences deep into the heart of concerts, and AURO-3D® shares the very same goal: to offer audiences total immersion within the concert on-screen. We’re delighted to have Michael Williams’ endorsement, and look forward to working closely together over the next five years, exploring new depths and taking his already revolutionary work to ever greater levels.”
For further information and to book an interview, please contact:
Sophie Hunt / DDA PR for AURO-3D®
ABOUT MUSIEK MEDIA GROUP Inc. (MMG)
Musiek Media Group, Inc. (MMG) is a complete film production, digital clearinghouse, and media management and distribution company. The founders are recognized industry leaders for creating first-rate music and proprietary HD content, while delivering it to fans through a global IP distribution Network.
ABOUT ABACULI MEDIA inc.
Abaculi Media Inc. was established in 2013 to serve the mobile lifestyle of Millennials, Gen-Y’s and Campus communities to bring greater value to live events for the fans, bands, athletes and brands. Abaculi events bring exclusive content to the world of live music and sports, through its apps and by Wi-Fi enabling arenas; they ensure audience engagement before, during and after each event. Working with the learned behavioral data patterns of these audiences and their social communities, they support the consumer brands looking to engage these audiences through authentic experiences.
Abaculi Media owns the largest festival for discovering emerging artists; the New York-based “CMJ Music Marathon,” as well as the College Radio Network of 455+ affiliated campus radio stations. Additionally, they executive produce the highly innovative Encore series, and were recently nominated for three Emmys for their production of the XXII Central American and Caribbean Games – Olympic trials.