Abbey Road Institute’s Sonic City Studios and Auro Technologies Partner to Offer Immersive Sound Mixing for Music Producers
Amsterdam, Netherlands: – 2017 – Auro Technologies, a Belgium-based immersive audio technology company, today announced a partnership with Sonic City Studios to upgrade its current facilities in Holland, becoming a certified Auro-3D® audio post production music studio.
Amsterdam-based Sonic City Studios recently opened its facilities as part of the famous Abbey Road Institute’s European campus expansion, and is offering music producers the opportunity to mix in full immersive sound by implementing an Auro-3D® PMC sound system.
Due to a unique combination of mixing technology and a 10.1 speaker layout, the Auro-3D® concept, developed by Auro Technologies, allows producers to create the most natural immersive sound experience on today’s market. Listeners have the sensation of “being there” through speakers or headphones. Auro-3D® achieves this through acoustic reflections, generated and heard similarly to how they are produced in real-life—capturing the sense of sound originating from both above and around the listener.
“It is an honor to be partnering with Sonic City Studios to help offer a new level of immersive sound mixing for its engineers and Abbey Road Institute students,” said Wilfried Van Baelen, CEO of Auro Technologies and inventor of the Auro-3D® format. “This heightened emotional experience created by Auro-3D® reaches the subconscious in a deep and impactful way. It is probably the most powerful tool that music producers can apply nowadays to enhance the listener’s experience.”
Van Baelen continued: “Today’s partnership clearly demonstrates the support that Auro Technologies is getting from producers and artists across Europe as we enable them to create high-definition immersive audio experiences. We are looking forward to welcoming a new generation of audio engineers that will be educated and made familiar with the Auro-3D® format once they graduate.”
Robin Reumers, co-owner and chief engineer of Sonic City Studios, said: “We decided to install an Auro-3D® speaker layout because it has the best compatibility of all the formats available. We implemented custom panning modifications to our Neve VR and have chosen a combination of PMC IB2S and PMC TwoTwo8 speakers, combined with a Dangerous Music 10.1 Monitor control. As a state-of-the-art audio production facility, we strive to offer the latest recording and mixing hardware, software and instruments. We are committed to excellence in every aspect of music production and we provide our student engineers and customers with the tools to create the highest quality audio experience.”
Aside from being a fully equipped recording facility, Sonic City Studios hosts the Amsterdam campus of the international music production school Abbey Road Institute – the educational initiative from Abbey Road Studios in London, offering an Advanced Diploma in Music Production and Sound Engineering.
The studio provides students with the highest standard of theoretical teaching mixed with a unique approach to studio education. By implementing the Auro-3D® format, students will be able to obtain great insight into 3D spatial audio and will be provided with relevant industry experience in developing projects in immersive audio.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (CEO Auro Technologies and Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (height) combined with Auro-3D’s® groundbreaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a new emotional level of entertainment in music, movies, games, events, etc. The Auro-3D® technology suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro Technologies or Auro-3D, please visit www.auro-technologies.com.
About Sonic City Studios
Sonic City Studios is a state-of-the-art production facility in the heart of Amsterdam, with a focus on the highest standard and full service. They have chosen high-end recording & mixing hardware and software, and the studio possesses an incredible collection of high-end microphones and instruments. From their internal professional team to the incredible pool of leading recording and mixing engineers, Sonic City Studios is committed to excellence in every aspect of music production. Located within music makers center called Q-Factory, Sonic City Studios intents to bring musicians and artists together, to facilitate them, and offer them the full package within this music hub. Aside from being a fully equipped recording facility, Sonic City Studios also hosts the Amsterdam campus of the international music production school Abbey Road Institute – the educational initiative from Abbey Road Studios offering an Advanced Diploma in Music Production and Sound Engineering.