Auro-3D Immersive Sound format confirms its presence in the Porsche cars with the Cayenne

Mol, Belgium – December, 21, 2017 Auro Technologies announced that the Auro-3D® Immersive Sound experience will be available in the Burmester High-End 3D Sound System in the new Porsche Cayenne, officially launched in November.  Prior to this, in 2016, the Porsche Panamera was announced with the Burmester and Auro-3D technology Immersive Sound system.

More than 60 journalists in audio, life style, and automotive press were invited to fly in to Brussels and given the opportunity to drive a Porsche Panamera or Cayenne to Galaxy Studios. By following their navigation system in the car, they were taken on a beautiful route so they could test and enjoy the new driving experience achieved with Auro-3D in the Burmester High-End 3D Sound system. All loudspeaker housings are perfectly matched and deliver superior bass foundation, definition, and precision. The result is a natural and rich textured spatial sound, even at high volume.

Auro Technologies’ state-of-the-art audio up-mixing algorithm “Auro-Matic” is integrated in the Burmester High-End 3D Sound System designed for cars. Two additional loudspeakers in the A-pillars enable the use of a three-dimensional spatial sound pattern. This optional system available for all Cayenne models has a total power output of 1,455 watts plus 21 individually controlled loudspeakers, including an active subwoofer with 400-watt digital amplifier, a two-way center speaker and a total diaphragm surface area of more than 2,500 cm2.

Auro-Matic is the world’s most advanced up-mixing algorithm which creates a very realistic 3D Immersive Sound experience. Sound professionals are surprised when they hear how natural it sounds even from a mono or stereo source. Even if the stereo signal of the radio gets lost resulting in a mono source, Auro-Matic that is able to keep the sound very stable and natural without any phasing issues.

What makes Auro-Matic unique over an Auro-3D speaker layout is the fact that it substantially enhances the emotional experience by generating a more relaxing feeling. It creates more clarity like a natural, life-like sound. This amazing result has been achieved with full respect to the artistic intent of the creators, without changing the dynamics or balances from the original master.

This means that there is no lack of content when having an Auro-3D system, because it can create that natural Immersive Sound experience from any source. Time to enjoy your favorite music in a new emotional sound experience.

“We are so proud to welcome the Porsche and Burmester teams, and so many journalists from all over the world in our studios. This is where it all started and it is unbelievable to imagine that the pure emotion of a unique sound experience that the journalist heard performed live in our renowned Galaxy Hall can be now transposed inside a Porsche Cayenne or a Panamera. This totally new impressiveness of the sound really brings a new driving experience” shared Wilfried Van Baelen, Chairman of Auro Technologies and CEO of Galaxy Studios.

Indeed, the Burmester® High-End 3D Surround Sound-System offers together with Auro-3D’s technology a realistic, and very natural sound atmosphere in a vehicle. The developers wanted a format that focused on delivering the best possible music playback. Auro Technologies tuned Auro-Matic to bring the most perfect Immersive Sound possible in the Cayenne with the Burmester® sound system.

The Burmester® sound system with Auro-3D in the Cayenne best showcases its spectacular sound quality when playing optimized, uncompressed, and high-resolution music sources. However, the system still generates a clean sound experience when playing data-reduced musical material, such as Bluetooth-streamed content, digital radio, or MP3 files thanks to its sound enhancing function.

With these enhancements, the new Burmester® High-End 3D Surround Sound-System delivers with Auro-3D an even more emotional and realistic sound experience while driving such an amazing sport car!


About Auro Technologies

Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman of Auro Technologies and Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s groundbreaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events, etc. The Auro-3D® Technology Suite offers easy-to-use, and unprecedented levels of sound reproduction capabilities, to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets.


About Burmester

Burmester has been manufacturing high-end audio components of unsurpassed quality since 1977. All home audio products are entirely hand-crafted at Burmester’s Berlin manufactory and are currently sold in about 40 countries on 5 continents. From the very beginning the objective has been to create a perfect blend of highest-quality sound, technological innovation and timeless design. Following this strategy the company achieved a leading position in the international market.

For more than 15 years Burmester´s knowledge is also very much in demand at the high end of the automotive industry. After the successful debut of the Burmester sound system in the Bugatti Veyron, the manufactory was able to acquire other renowned partners with Porsche and Mercedes-Benz. The experience, the challenges and the exciting cooperation with our partners have enabled us to set new global standards for the automotive industry.


About Porsche

Dr. Ing. h.c. F. Porsche AG based in Stuttgart-Zuffenhausen, Germany, is the world’s leading manufacturer of exclusive sportscars. In 2016, the company delivered around 237,000 new vehicles to its customers around the world, generating sales of EUR 22.3 billion. The company’s operating income sat at EUR 3.9 billion, making Porsche one of the world’s most profitable automotive manufacturers. Porsche founded the sportscar segment more than 50 years ago with the release of the iconic 911 sportscar. Further model lines have since followed in the form of the 718 Boxster, 718 Cayman, Panamera, Macan, Cayenne and 918 Spyder. Porsche is also setting milestones when it comes to plug-in hybrid drives: Porsche was the first manufacturer to introduce this technology in high-performance sportscars (918 Spyder), exclusive saloons (Panamera S E-Hybrid) and premium off-road vehicles (Cayenne S E-Hybrid). What’s more, with the tests on the 919 Hybrid prototype, Porsche is already achieving success working on the technology of tomorrow in the LMP1 class of the World Endurance Championship (WEC). This technology is also set to be used in the first purely electric series-production sportscar that will be launched by the end of the decade in the form of the “Mission E”. In total, Porsche AG employs a staff of around 28,000 across the globe through 70 subsidiaries. Production facilities have been established in Zuffenhausen (for the 911, 718 Boxster und 718 Cayman) and Leipzig (for the Panamera, Macan and Cayenne). The development, design and motorsports departments are based in the Development Centre in Weissach, Germany.