Mol, Belgium – May 20th 2021 –
Today, May 20th 2021, Auro Technologies is pleased to announce that our 3D-audio format AURO-3D will be introduced by Yamaha on its newest AVENTAGE AV Receiver platforms.
YAMAHA announced today their newest AVENTAGE AV Receiver Models RX-A8A and RX-A6A , offering 11- and 9- channels, respectively. The AURO-3D technology is a leading immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener and now also available on the latest Qualcomm QCS407 platform.
The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to Auro 11.1 (7.1+4H), the AVENTAGE models can transform the listening room by transporting the listener into the virtual world of their selected content, regardless of the original audio format.
True to form, YAMAHA implements AURO-3D in the AVENTAGE AV Receivers combining the Auro-Codec decoder and world-class Auro-Matic up-mixer, enabling an Immersive Sound experience that accurately reproduces 3D audio providing a superior emotional experience. It feels like “being there” on the movie set or in the concert hall or at any sport event. To experience AURO-3D, the user simply requires an RX-A8A or RX-A6A , a Blu-ray player, and an AURO-3D configured speaker array.
“Auro Technologies is thrilled to see AURO-3D becoming enabled on the newest YAMAHA AV receivers. This announcement signifies another major milestone for the expansion of AURO-3D into more Home Entertainment devices and YAMAHA’s commitment to expand the availability of AURO-3D,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers the truest to real-life immersive experiences for the Home.”
“We broke the mold when we premiered our flagship AVENTAGE series in 2010. Now we’ve reengineered it from the ground up, shattering expectations for what’s possible for an AV receiver to reproduce True Sound,” said Yoshi Tsugawa , Senior General Manager, Home Audio Division, Yamaha Corporation Japan.
Important to know is that AURO-3D capable speaker formations do not require ceiling speakers. Simply mount the speakers above the existing surround layer (to the walls) to enable AURO’s unique “vertical coherent stereo field all around the listener” which is a key component to get a natural immersive sound experience.
Here, the AURO-3D-equipped YAMAHA AVENTAGE models add a ‘height layer’ directly above the speakers at 30 degrees. Installing AURO’s speaker configuration has a few advantages; it is easier to install and it can perfectly playback all other audio formats within their specs.
When it comes to content, AURO-3D is available on many Blu-ray discs and the catalogue continues to grow. However, the majority of media consumption today is still is non-3D (surround and stereo). The AURO-3D technology also works with this ‘non-AURO-3D’ content. Whatever the resolution of the audio input, the YAMAHA AVENTAGE AV Receivers mentioned earlier, employ the Auro-Matic up-mixer to convert any and all content into the AURO-3D format, recognising existing mono, stereo, or 5.7/7.1 surround signals and transforming them into fantastic natural immersive sounding experiences. Therefore, regardless of the original format, the listener can always enjoy the thrilling effect of sound in real 3D.
With effect from fall 2021, AURO-3D will be available, also as an upgrade, to the YAMAHA AVENTAGE AV Receiver Models RX-A8A and RX-A6A.
Yamaha is the world’s largest musical instruments manufacturing company and offers a full line of award-winning musical instruments, sound reinforcement, commercial installation and home entertainment products. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and NEXO commercial audio products, as well as AV receivers, amplifiers, MusicCast wireless multiroom audio systems, Blu-ray/CD players, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman & MD, Auro Technologies and CEO, Galaxy Studios) revolutionised sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his AURO-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with AURO’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The AURO-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about AURO, follow us: Instagram.com/auro3d | facebook.com/Auro3D