Press

Auro Technologies Showcases Immersive Sound at AES Convention


End-to-end solutions for recording, editing, and play-back in Auro-3D® format

Los Angeles, 6 October 2014 – Auro Technologies and its partners are demonstrating all aspects of the innovative Auro-3D® audio format at AES LA 2014, the world’s largest gathering of audio professionals.
Auro Technologies is a proud sponsor of the AES 137th Convention, and will be showcasing recording, editing and play-back in Auro-3D® at various demo booths onsite.

We are delighted that Auro-3D® will be such a big part of this year’s AES,” stated Wilfried Van Baelen, CEO of Auro Technologies. “The exciting possibilities offered by immersive sound are getting everyone’s attention, and there will be many chances to get ‘hands-on’ with Auro-3D® at AES. Surround sound with Height is a major leap forwards for the industry, and Auro-3D® is the professionals’ choice to deliver an unrivalled immersive experience.(more…)

Auro Technologies reveals two new 3D Sound Processors at CEDIA EXPO 2014


Auro Technologies together with partner Datasat Digital Entertainment to showcase the brand new Auro-3D® Mensa™ and Crux™ 

Mol, Belgium, 10 September 2014 – At CEDIA 2014, Auro Technologies will launch their brand new Auro-3D® Mensa™ and Crux™ AV Sound Processors, together with their partner Datasat Digital Entertainment. The groundbreaking 3D sound experience of Auro-3D® will be showcased at Booth 1446 and HPA room 702 & 704. (more…)

IFA 2014: Auro Technologies to showcase the first ever true 3D Audio-Video Receiver, the Auro-3D® Auriga™ and preview two new 3D immersive sound AV receivers


IFA 2014Mol, Belgium, XX August 2014 – Auro Technologies is showcasing the ground-breaking true 3D sounds of the Auro-3D® Auriga™ at IFA, and will also offer a sneak preview of two new true 3D AV receivers ahead of their launch next week.
Auro Technologies are the creators of the Auro-3D® format, which revolutionized as first in history the cinema industry with true 3D Sound, called Immersive Sound.. This exciting move from two-dimensional Surround sound (5.1/7.1) formats to Auro-3D® is a break-through achieved by adding the missing third dimension of height in front and all around the listener achieving a natural true 3D sound. The unique Auro-3D speaker layouts deliver the most efficient immersive sound experience around the listener which surpasses anything you’ve heard before. (more…)

PR Stassen HiFi: HiFi & Entertainment Show at Palazzo (31/05 – 01/06) (in Dutch)


(transl. from Dutch) Saturday May 31 from 10am until 5pm and Sunday June 1st from 11am to 17pm, Stassen Hifi organizes a big hifi & entertainment show at the Palazzo Listening Castle. Many products will be demonstrated in the area of hifi, home cinema and streaming audio, a lot of which were introduced to the public at the High End München 2014 event. (…) Stassen Hifi will present the new Auro-3D living room, which is equipped with built-in loudspeakers by Bowers & Wilkins.

Download a PDF of the complete PR (in Dutch): Opendeur Stassen Hifi 31-05

Date: 21/05/2014
Source: Stassen HiFi

Auro-3D® film Swapaanam receives Indian Film Award for sound mix


Malayalam film wins prestigious National Film Award for Best Re-recordist

Mol, Belgium, 30 April 2014 – The first Malayalam language film mixed in Auro-3D® has won a prestigious film award in India. D.Yuvaraj, sound engineer of the film Swapaanam has won the National Film Award as ‘Best Re-recordist’ of the final mixed track.

The National Film Awards are the Indian equivalent of the American Academy Awards, and are administered by the Indian government. This year, the Awards celebrate their 61st anniversary and D. Yuvaraj will receive his award from the President of India, Pranab Mukherjee. (more…)

World’s first Immersive Sound Experience for Home Cinema to appear at ISE 2014


Showcasing Auro-3D® sound technology, the sound experience comprises leading edge audio and video components to deliver the first fully immersive home cinema experience anywhere in the world.

The Immersive Sound Experience will be in Room E105/E106 close to Hall 10 at the Amsterdam RAI from 4 to 6 February 2014. The Immersive Sound Experience will give give visitors the chance to feel the power of immersive home cinema. Throughout the exhibition it will provide rolling demonstrations of high quality audio with stunning content including the latest classical and rock concerts and Hollywood releases. Central to this home cinema installation will be its Auro-3D® capabilities that add a Height layer to standard Surround sound to place the listener at the centre of the action.
In addition to rolling demonstrations, the Immersive Sound Room will host regular presentations from guest speakers including Wilfried van Baelen, CEO of Auro Technologies and pioneer of the Auro-3D® format.

Read the full article >

Source: Freenewspos.com
Date: 21/01/2014

AURO-3D COMES TO TOLLYWOOD


A hundred theaters in India’s southeastern state of Andhra Pradesh will soon be equipped with Auro 11.1 by Barco. The company is planning to install the first 25 systems before the year is out. Two post–production and mixing facilities belonging to production house Ramanaidu Studios in Hyderabad will also install the certified Auro-3D® Studio System. Ramanaidu frequently collaborates with film production company Suresh Productions, a major player in the Telugu cinema industry, so this move is sure to revolutionise the market.

For more information, read the full press release (link) >

This announcement was made at a high profile press event in Hyderabad, featuring Suresh Babu, managing director of Suresh Productions, as well as Auro Technologies CEO Wilfried Van Baelen. The news was immediately picked up by several major Indian publications:

THE HINDU >
METRO INDIA >
BUSINESS STANDARD >
iTWEB >
DCINEMA TODAY >

Both Suresh Babu and Wilfried Van Baelen were filmed at the event, explaining what makes Auro-3D and the immersive sound experience so different:

WILFRIED VAN BAELEN (Source: HybizTV) >
SURESH BABU (Source: HybizTV) >

Source: various
Date: 21/11/13

Wereldprimeur: Stassen Hifi opent Auro 3D


In het weekend van 24 en 25 Mei opent Stassen Hifi de deuren van het Palazzo luisterkasteel met een grote hifi show voor het publiek en is iedereen van harte welkom om het vernieuwde interieur alsmede de wereldprimeur te ervaren van het Auro-3D® systeem. Een muziek beleving die verder gaat dan het vertrouwde 5.1 surround.

Stassen Hifi demonstreert als eerste ter wereld het Auro-3D®, het summum van de geluidstechnologie, in de nieuwe filmzaal van het Palazzo luisterkasteel. Vanaf de heropening op 24 en 25 mei zal de projectiezaal van Stassen Hifi de naam “Certified Auro-3D® Home Theater” mogen dragen. Auro-3D®, ontworpen door Auro Technologies, is een spin-off van de Galaxy Studios uit het Vlaamse Mol (…).

Read the full article (lang: Dutch) >>

Source: Style Cowboys
Date: 24/04/2013

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