Mol, Belgium – December 20th 2021 –
Today, December 20th 2021, Auro Technologies is pleased to announce its participation in a High-Resolution 3D audio and video streaming demonstration experiment in Japan. This event is made possible by a cooperation between Auro Technologies, the Japanese Broadcaster Wowow and its partner NTT Smart Connect.
In recent years, customers have shown increased interest in high-quality video and audio with the expectation to get an experience as close as possible to ‘real life’. For audio, high-resolution 3D audio comes in the picture but is not available yet as a streaming service the market. No end-to-end solutions have been brought to the market yet that supports a distribution model for highest quality 3D audio.
WOWOW has decided to develop a player with AURO-3D playback functions and VOD distribution of Auro-Codec encoded content. Bringing this highest level of experience to the end-customer’s homes is now possible for playback on smartphones and PC. Also, the flexible 3D audio rendering solutions from AURO allow 3D listening experiences on different play-back systems: on headphones with Binaural Rendering (Auro-HeadPhones), 2 speakers with Speaker Virtualization (Auro-Scene), multiple speakers (AURO- 3D formats) using a multi-channel audio interface and HDMI output to AURO-3D enabled AVRs.
The experiment is conducted from December 15th, 2021 till February 10th, 2022 in Japan.
“We are thrilled to see AURO-3D technology been used in this never seen high-resolution streaming event. Our high-resolution lossless codec and flexible rendering technology demonstrates that AURO is ready for cutting-edge solutions in the 3D-audio world. This announcement from WOWOW signifies another major milestone for further expansion of AURO-3D technology into more homes and WOWOW’s commitment to AURO-3D solutions,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers again the truest to real-life immersive experiences possible for the Home.”
“In order for 3D audio to become widespread, it is important that it can be delivered over the IP in high quality sound. I have been examining other commercial 3D audio formats, but I was not satisfied with the sound quality. 6 years ago, I came across AURO-3D and had high expectations for its sound quality. Therefore, in developing the OMEGA player for the POC, I decided to use AURO-3D, which is capable of transmitting high-resolution 3D audio with 96 kHz sampling,” said Dr. Hideo Irimajiri, Executive Creator of WOWOW. “In this POC, I plan to have many people experience the high-quality 3D audio works I have produced so far using AURO-3D.”
This experiment of WOWOW and NTT Smart Connect introducing a high-resolution 3D audio Streaming Service demonstrates again AURO’s capabilities and intention to aim for most natural and immersive 3D sound experiences for the listener.
WOWOW commenced Japan’s first pay TV satellite broadcasting service since April 1, 1991 in Japan. WOWOW has been delivering an array of entertainment since, it has managed to mark the 30th anniversary of the station launch. From January 2021, WOWOW made application for subscription available online via Internet access alone, without BS viewing settings. With “WOWOW On-Demand” (WOD), even must-see sports and original drama series will be readily available for viewing. Furthermore, a 4K channel “WOWOW4K” started from March 1, 2021 for those who wish to enjoy watching on large-screen TVs with high resolution.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. Wilfried Van Baelen (Chairman & MD, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution with AURO’s ground-breaking technologies providing a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The AURO-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the Home, Broadcast & OTT, Digital Cinema, Mobile, Gaming, and Automotive markets. To learn more about AURO, follow us: Instagram.com/auro3d | facebook.com/Auro3D
Mol, Belgium – May 20th 2021 –
Today, May 20th 2021, Auro Technologies is pleased to announce that our 3D-audio format AURO-3D will be introduced by Yamaha on its newest AVENTAGE AV Receiver platforms.
YAMAHA announced today their newest AVENTAGE AV Receiver Models RX-A8A and RX-A6A , offering 11- and 9- channels, respectively. The AURO-3D technology is a leading immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener and now also available on the latest Qualcomm QCS407 platform.
The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to Auro 11.1 (7.1+4H), the AVENTAGE models can transform the listening room by transporting the listener into the virtual world of their selected content, regardless of the original audio format.
True to form, YAMAHA implements AURO-3D in the AVENTAGE AV Receivers combining the Auro-Codec decoder and world-class Auro-Matic up-mixer, enabling an Immersive Sound experience that accurately reproduces 3D audio providing a superior emotional experience. It feels like “being there” on the movie set or in the concert hall or at any sport event. To experience AURO-3D, the user simply requires an RX-A8A or RX-A6A , a Blu-ray player, and an AURO-3D configured speaker array.
Mol, Belgium – January 8th, 2021 – AURO Technologies today announced the release of the AURO-3D Creative Tools Suite 3.0. The latest version of the Creative Tools Suite not only provides a whole host of new features, it is now simpler than ever to access all the main features of the Creative Tools Suite and start working in AURO-3D. Through the new AURO-3D web-shop and new licensing plan the main features of the tools suite, enabling the creation of immersive content are now available for free.
The AURO-3D Creative Tools Suite provides audio professionals with a complete set of plug-ins for the creation and authoring of immersive and interactive content in the AURO-3D formats in parallel to legacy format mixes. Each plug-in in the suite provides a distinct functionality, designed to optimally integrate into any existing content-creation workflow for movies, music and broadcast applications. The Creative Tools Suite 3.0 delivers a variety of new features all designed with the audio professional in mind with a focus on intuitive and efficient solutions to a variety of content creation requirements.
“With this new update of our Creative Tools Suite, we have added very powerful functions that will bring the creation of Next Generation Audio within reach of many engineers that previously were not able to mix immersive or interactive content. Making the most of this functionality available for free will now bring our Tools Suite also in reach of many students and aspiring musicians who can now experiment with the amazing possibilities of immersive sound in AURO-3D. We are very excited to see and hear what audio engineers, musicians and producers will create with the newest version of the AURO-3D Tools Suite and hope we can help them in releasing new and great AURO-3D content in the near future. In the meantime, we keep the focus on further improving the workflow, with many exciting announcements to come in the near future.”
Mol, Belgium – October 27 2020 – On Wednesday 28th October 2020, AURO Technologies and WOWOW, the leading Japanese broadcaster, will conduct a live video distribution experiment straight from Hakuju Hall, Tokyo. The concert being streamed will be that of piano and drum duo Mayo Nakano and Takanobu Baba. This will be the world’s first discrete 3D audio live performance using the AURO-3D high-quality immersive audio coding technology AURO-Codec.
Having seen the amazing evolution of picture quality for streaming in recent years it is increasingly apparent that the sound quality provided is not matching up to the visual quality delivered to consumers. AURO provides the solution to this issue by bringing the best quality in the most efficient way possible with AURO 9.1 creating a totally new immersive experience as “you are there”! The emotional impact is not comparable with anything you know so far.
AURO Technologies will be taking part in this experiment as the partner who provides the key technology to allow WOWOW as a broadcaster to distribute high-quality live immersive content using the NTT smart connect platform throughout the whole of Japan. As key technology provider AURO has the privilege to also experience this Tokyo live event in realtime at AURO Head Quarters in Mol, Belgium and will be able to demonstrate its capabilities using this platform. The demonstration at AURO Head Quarters will deliver this live performance through multiple play-back scenarios: on AV-Receivers using an AURO 9.1 speaker set up, in a digital Cinema complex via the AuroTorium and even on a Soundbar showcasing the newest Auro-Scene virtual speaker technology for Soundbars.
As such, AURO will demonstrate two new innovations simultaneously; high-resolution AURO-3D streaming over IP (OTT) and immersive audio on a soundbar.
With more than 1 million homes already with AURO-3D enabled devices in the field by more than 60 different AV Receiver models in the market, those consumers at home will soon be able to experience streaming with AURO-3D enjoying the same high audio and video quality they are used to from a Blu-ray.
Through the drive for innovation and an uncompromising approach to quality, AURO revolutionized the audio industry by coming as the first-ever with an end-to-end solution to bring 3D Audio (Immersive Audio) to all audio markets. This concert is again a major milestone in AURO’s mission of bringing a breathtaking Immersive Audio experience to everyone, everywhere.
ARCAM announces the addition of Auro-3D technology to its latest AV receivers, the AVR10, AVR20, and AVR30, as well as to its formidable AV40 AV processor. AURO-3D is an immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener.
The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to Auro 13.1, the updated ARCAM models can transform the listening room, transporting the listener into the virtual world of their selected content, regardless of the original format.
True to form, the ARCAM design team expertly implements AURO-3D for AVR, combining the Auro-Codec decoder and Auro-Matic up-mixer, enabling an immersive audio experience that accurately reproduces 3D audio for a superior effect. To experience AURO-3D, the user simply requires an AVR10, AVR20, AVR30 or AV40, plus a Blu-ray player, and an Auro-3D configured speaker array.
“Auro Technologies is thrilled to see AURO-3D enabled on the newest ARCAM AV receivers. This announcement signifies a milestone for the expansion of Auro-3D into more devices and ARCAM’s commitment to expand the availability of AURO-3D,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers the truest to real-life immersive experiences for the Home.”
“We’re very pleased to have AURO-3D certified on our products allowing the end-user greater choice and flexibility.”, said Nick Clarke, Senior Director, Global Engineering Luxury Audio. “It’s been a really fun experience working with the AURO-3D team to bring this partnership to life and I’m excited by the possibilities it brings to the experience of ARCAM users – both now and in the future.”
AURO-3D capable speaker formations do not require ceiling speakers, meaning no need to lug out the toolbox. Simply mount speakers above the existing surround layer to enable the required vertical stereo field. Here, the AURO-3D-equipped ARCAM models add a ‘height layer’ directly above the speakers at 30 degrees.
When it comes to content, AURO-3D is already available on Blu-ray discs and the catalogue continues to grow. Crucially, though, Auro-3D technology also works with ‘non-Auro’ content. Whatever the resolution of the audio input, the ARCAM machines employ the Auro-Matic up-mixer to convert any and all content into the AURO-3D format, recognising existing mono, stereo, or 5.7/7.1 surround signals and transforming them into 3D audio. Therefore, regardless of the original format, the listener can always enjoy the thrilling effect of sound in 3D.
With effect from April 17th AURO-3D will be available, as a firmware update, to the ARCAM AVR10, AVR20, AVR30, and AV40.
Auro-3D Introduces New Standard-Setting Soundbar and Stereo Speaker Solutions
Mol, Belgium – February 20th 2020 – Auro Technologies is taking its home entertainment offering to the next level with two new solutions for Soundbar and stereo speakers. The multiple award-winning Auro-3D technology has been adapted to create a bespoke solution capable of reproducing the original authentic Auro-3D experience on Soundbar and Stereo speakers. The technologies showcase first-class engineering to provide unrivalled authentic audio quality; setting a new standard for soundbar and stereo speakers. The solutions have been built from the ground up with quality, simplicity, flexibility and compatibility in mind to benefit everyone.
Auro-Scene Virtual Speaker Technology
The new Auro-Scene virtual speaker technology for Soundbar provides an engaging and vivid experience for those looking to achieve an Immersive experience at home without the commitment of a full home cinema installation. Integrated into the new Auro-3D Engine v3, Auro-Scene is tuned to deliver optimal results alongside our acclaimed Auro-Codec and Auro-Matic.
Auro-Scene in parallel with the Auro-Codec and Auro-Matic is capable of playback from any source (e.g. stereo, 5.1/7.1), across any content ( movies, music, sports…), in turn, creating a virtual 3D space around you. Whatever the requirements may be; across movies, tv, music and gaming, the new virtual speaker solution from Auro-3D is able to transform any space in the home. Providing you entry into a world where every breath-taking moment is not only heard but also felt. It is now possible with only a Soundbar to escape into the story and get lost in the music; experience every moment and emotion the way nature intended with Auro-3D.
“We are excited to be introducing the Auro virtualisation technology for Soundbar into the Home Entertainment market. Auro’s ambition is to push our technology to a wide variety of Soundbars in the market and more specifically for those seeking a best-in-class immersive 3D home entertainment experience”, said Rudy Van Duppen, CEO at Auro Technologies. “The soundbar technology developed by Auro is very flexible and as such, it supports a wide variety of hardware configurations. We do believe that this Auro Virtualisation technology will set a new reference in Soundbar sound quality”, concludes Van Duppen.
There are 3 possible configurations including satellite speakers. It supports all scenarios ranging from stereo setups, over a standalone 5.1.2 configuration, up to a 7.1.4 configuration including satellite speakers, making it possible to achieve up to 20 speaker configurations. A distinctive and exclusive element of the Auro-3D offering is the use of satellite speakers as Front Height Speakers for a truly breathtaking immersive experience.
Soundbar only setup
Surround with up-firing
7.1.4 (5.1.2 + 2 Satellites)
|Front Height with side-firing
7.1.4 (5.1.2 + 2 Satellites)
A brand new Auro-3D Soundbar Reference Design has been developed to demonstrate this advanced and powerful technology, which can be used as a basis for further commercial designs.
This best-in-class, new generation sound enhancement provides a remarkable and instantaneous spatial enhancement of your daily content playback over all stereo systems, including low- and mid-end soundbars, Smart Speakers and car stereo systems. This time Auro Technologies introduces the all-new Auro-Space v2, capable of producing a spatial sound effect on configurations from stereo up to 3.1. Auro-Space v2 provides convincing and authentic immersive improvement of sound quality, capable of bringing your favourite content to life, creating an experience you did not know was possible in stereo.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, follow us: Instagram.com/auro3d | facebook.com/Auro3D
Mol, Belgium & Munster, Germany – September 4, 2019 – Auro Technologies have this week announced a multi-picture deal together with Turbine, a German-based home video distributor. The deal furthers Auro Technologies commitment to delivering more content to the market, supporting local language content and further developing the market presence of Auro-3D®️ in Home Entertainment.
The new deal will see 10 catalogue movies re-released on Blu-ray and/or UHD with Auro-3D mixes, for the German-speaking markets. Iwan De Kuijper Content Director at Auro Technologies said, “The native German-speaking market has always been key to Auro Technologies. From day one we’ve seen a strong Auro-3D following in the region, so for us, the deal with Turbine only supports that which has been growing naturally over time. We are excited to work with the talented people at Turbine to add to our footprint of German Dubbed Auro-3D Blu-ray movies and associate our sound quality excellence with Turbine, a brand that understands the value of their products like we do in sound.”
Turbine has spent the past 15 years successfully producing fans’ products by fans, specialising in re-issues and special collectors’ editions. This partnership is a natural combination of two companies’ passion for providing exceptional products and experiences to both cinephiles and audiophiles. Viewers will be able to look forward to a selection of both timeless classics and hidden gems complete with full Auro-3D experience, providing something for everyone.
Christian Bartsch, Technical Director at Turbine, comments: “50% of movie magic is sound. This is why our remastering and restoration efforts not only aim at creating a perfect picture, but a coherent presentation – including top-notch audio. Auro-3D gives us perfect sound and a new dimension to work with.”
The Auro 11.1 mixing will take place at the renowned Galaxy Studios in Mol, Belgium; the home of Auro Technologies and a creative hub with world-class facilities for motion picture post-production and sound recording. To produce the Auro-3D mix, Auro Technologies uses creative remixing and upmixing techniques, such as the Auro-Matic Pro upmixer and other tools in the Auro-3D Creative Tool Suite. This provides a breathtakingly realistic and dynamic sound that immerses the viewer into the atmosphere of the content’s origination where they can truly feel the emotion and power of every scene.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, please visit
About Turbine Media Group
Turbine was founded in 2004 by acclaimed film producer Christian Becker (“Bang Boom Bang”, “Fack ju Göhte”, “The Wave”, “Colonia Dignidad”, “Jim Button & Luke the Engine Driver) and DVD manager Phil Friederichs (“The Fifth Element”, “Memento”, “Metropolis”) with the intention of producing high quality home video products of German films. 2009 marked Turbine’s first international acquisition of iconic cult classic “The Texas Chainsaw Massacre”, which Turbine had to unconfiscate, unban and submit for a re-rating (a legal first after more than 35 years), resulting in the full rehabilitation of a film that had been illegal in the territory for decades. Today Turbine is known for outstanding home video releases, including lavishly fitted collectible editions of John Carpenter’s “The Thing” and the fully uncut version of Alfred Hitchcock’s “Psycho” (both in cooperation with Universal), “Hellraiser Trilogy”, “Johnny Mnemonic” and many more.
CES Las Vegas January 8 2018
KDX, the leading glasses-free 3D company, is introducing Simulated Reality (SR) at CES 2018 recognizing the change taking place in immersive computing. While VR/AR/MR are contributing to this trend, our vision is to experience sight and sound indistinguishable from reality, without limitations, as the ultimate form of immersive computing. This is what we call Simulated Reality. The Simulated Reality Alliance is supporting this vision, with several technology companies joining forces to establish it. According to Maarten Tobias, CEO of Dimenco (a fully owned KDX subsidiary) “When it comes to shared experiences, simulated reality will eliminate our limitations. Time, location and budget will no longer restrict what we can do. We make the impossible possible”
Mol, Belgium – December, 21, 2017 – Auro Technologies announced that the Auro-3D® Immersive Sound experience will be available in the Burmester High-End 3D Sound System in the new Porsche Cayenne, officially launched in November. Prior to this, in 2016, the Porsche Panamera was announced with the Burmester and Auro-3D technology Immersive Sound system.
More than 60 journalists in audio, life style, and automotive press were invited to fly in to Brussels and given the opportunity to drive a Porsche Panamera or Cayenne to Galaxy Studios. By following their navigation system in the car, they were taken on a beautiful route so they could test and enjoy the new driving experience achieved with Auro-3D in the Burmester High-End 3D Sound system. All loudspeaker housings are perfectly matched and deliver superior bass foundation, definition, and precision. The result is a natural and rich textured spatial sound, even at high volume.
Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.
Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.