Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.
Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.
Mol, Belgium / Chapelle-Sur-Erdre, France, 15 October 2015 – Digital Media Solutions (DMS), owner of the StormAudio brand, and its subsidiary Digital Media Solutions Residential (DMS-R), have been acquired by Auro Technologies, the creators of the Auro-3D® immersive sound format. The deal brings the audio electronics expertise of DMS into the Auro Technologies family, and provides R&D, design, and manufacturing capacity to complement its unrivalled expertise in 3D sound.
Auro-3D® format to dazzle audiences at Auro’s Sound Room.
Mol, Belgium, 14 October 2015 – Auro Technologies will be showcasing immersive sound solutions featuring its ground-breaking Auro-3D® format at the 2015 CEDIA Expo, the global showcase of the future home experience in Dallas from 14 to 17 February 2016.
David Miles Huber to release his new album in Auro-3D®
Brussels, Belgium, 25 August 2015 – Four-times Grammy-nominated electronic artist David Miles Huber today announces that his upcoming album will be released not only in Auro-3D® but also via the Auro-3D® Creative Label.
Parallax Eden will soon be released on Pure Audio Blu-Ray™ with an exceptional Auro-3D® mix in addition to Stereo and Surround mixes.
NEW ALBUM RECORDED WITH NATIONAL ORCHESTRA OF BELGIUM IS FIRST AURO-3D® RELEASE FEATURING A FULL SYMPHONIC ORCHESTRA
August 21, 2015 (New York, NY) – Belgian Pop/Rock musician Piet Goddaer, better known as Ozark Henry, is poised to release his highly-anticipated album, Paramount, in the U.S. on September 18th (pre-orders beginning August 21st).
Since the 1990’s, Ozark Henry has been a strong cultural icon and creative force in Belgium across many mediums including music, cinema, design, fashion and goodwill. As a musician, Henry has released seven platinum albums, three film soundtracks and won 6 Music Industry Awards (the Belgian equivalent of the GRAMMYS). MTV Europe nominated him for ‘Belgian Artist of the Year’ and in 2013, he was the second most downloaded artist in Belgium. In 2014, Henry succeeded Lou Reed as brand ambassador for fashion designer Ann Demeulemeester. Just recently, the United Nations appointed Henry as the Goodwill Ambassador against human trafficking. Henry will play at a UN event in October and is fully dedicated to raise awareness for the cause, connecting with local teams in their fight against this modern form of slavery. TEDx asked Henry to speak about his views on the future of music last May. This fall, Henry will be part of Krug Champagne‘s music pairing initiative.
3 new albums recorded in Auro-3D®, set to be released
Brussels, Belgium, 10 August 2015 – Sono Luminus and Auro Technologies announce that 3 upcoming albums are recorded in Auro-3D® and will soon be released with an incredible Auro-3D® mix alongside traditional Stereo and 5.1 mixes. The Auro-3D® mix creates an exciting three-dimensional soundscape thanks to the addition of a Height layer above and around the listener. The immersive mix will be available on Pure Audio Blu-ray™, and will bring the unique richness of the albums to life.
The music was recorded in Auro-3D®, a listening format that delivers the most natural immersive sound experience today, capturing the true emotion of the three albums and bringing this alive via the Auro-3D® mix.
London, June 29th, 2015: Belgium-based Auro Technologies announced today that it has finalized an agreement with Hidden Beach Recordings, a record label founded by Steve McKeever and distributed by Universal Music Group. The deal involves remixing the album JILL SCOTT LIVE IN PARIS in AURO-3D® audio. Jill Scott is a multi-platinum, three-time Grammy Award-winning R&B vocalist.
As a part of the independent record label’s 15th Anniversary celebration, JILL SCOTT LIVE IN PARIS will be released in AURO-3D®, a listening format that delivers the most natural immersive sound experience on the market. It is an exciting move from two-dimensional surround sound formats to three-dimensional sound, achieved by adding the missing and final dimension in sound – “height” in front of and all around the viewer/listener). AURO-3D® is the only sound system on the market that has both 5.1 surround and Auro 9.1 in just one standard PCM delivery file, with high resolution audio in each channel, making it easy for distribution on any system in the world.
Mol, Belgium, 25 June 2015 – The Auro-3D® Crux™, one of Auro Technologies’ very own AV processors, has been selected to receive recognition as a Best in Show winner in the ‘Home A/V Components’ at CE Week 2015 in New York.
The Auro-3D® Crux™ is the first integrated true 3D sound home cinema processor to deliver high end audio features at a price point for a wide range of home cinemas and media rooms, making full immersive 3D sound available to those installations for the first time. It marks the next generation in high-resolution 3D audio. The Auro-3D® Crux™ brings professional cinema audio technology to the home with its stylish design, ideal for both in-room as well as rack mounted installations. Auro-3D® is set to revolutionize the home theatre world and creates the most immersive experience around the listener, which surpasses anything you’ve heard before.
Mol, Belgium, 15 June 2015 – Auro Technologies will be showcasing immersive sound solutions featuring its ground-breaking Auro-3D® format at CE Week 2015, with continuous 3D Sound demos, panel talks at the Next Audio Conference and Ozark Henry explaining how Auro-3D® revolutionized the way he creates music.
CE Week, June 22-26, is New York City’s largest consumer electronics (CE) and technology show. The event brings together top media, industry analysts and technology thought leaders for product debuts, a dynamic conference program and networking events all focused on innovative trends in the high tech world.
Current three-time Emmy-nominated Michael Williams, founder of MMG and billboardlive.com, signs deal with Auro Technologies to employ its revolutionary Auro-3D® immersive sound format.