Auro-3D Introduces New Standard-Setting Soundbar and Stereo Speaker Solutions
Mol, Belgium – February 20th 2020 – Auro Technologies is taking its home entertainment offering to the next level with two new solutions for Soundbar and stereo speakers. The multiple award-winning Auro-3D technology has been adapted to create a bespoke solution capable of reproducing the original authentic Auro-3D experience on Soundbar and Stereo speakers. The technologies showcase first-class engineering to provide unrivalled authentic audio quality; setting a new standard for soundbar and stereo speakers. The solutions have been built from the ground up with quality, simplicity, flexibility and compatibility in mind to benefit everyone.
Auro-Scene Virtual Speaker Technology
The new Auro-Scene virtual speaker technology for Soundbar provides an engaging and vivid experience for those looking to achieve an Immersive experience at home without the commitment of a full home cinema installation. Integrated into the new Auro-3D Engine v3, Auro-Scene is tuned to deliver optimal results alongside our acclaimed Auro-Codec and Auro-Matic.
Auro-Scene in parallel with the Auro-Codec and Auro-Matic is capable of playback from any source (e.g. stereo, 5.1/7.1), across any content ( movies, music, sports…), in turn, creating a virtual 3D space around you. Whatever the requirements may be; across movies, tv, music and gaming, the new virtual speaker solution from Auro-3D is able to transform any space in the home. Providing you entry into a world where every breath-taking moment is not only heard but also felt. It is now possible with only a Soundbar to escape into the story and get lost in the music; experience every moment and emotion the way nature intended with Auro-3D.
“We are excited to be introducing the Auro virtualisation technology for Soundbar into the Home Entertainment market. Auro’s ambition is to push our technology to a wide variety of Soundbars in the market and more specifically for those seeking a best-in-class immersive 3D home entertainment experience”, said Rudy Van Duppen, CEO at Auro Technologies. “The soundbar technology developed by Auro is very flexible and as such, it supports a wide variety of hardware configurations. We do believe that this Auro Virtualisation technology will set a new reference in Soundbar sound quality”, concludes Van Duppen.
There are 3 possible configurations including satellite speakers. It supports all scenarios ranging from stereo setups, over a standalone 5.1.2 configuration, up to a 7.1.4 configuration including satellite speakers, making it possible to achieve up to 20 speaker configurations. A distinctive and exclusive element of the Auro-3D offering is the use of satellite speakers as Front Height Speakers for a truly breathtaking immersive experience.
Soundbar only setup
Surround with up-firing
7.1.4 (5.1.2 + 2 Satellites)
|Front Height with side-firing
7.1.4 (5.1.2 + 2 Satellites)
A brand new Auro-3D Soundbar Reference Design has been developed to demonstrate this advanced and powerful technology, which can be used as a basis for further commercial designs.
This best-in-class, new generation sound enhancement provides a remarkable and instantaneous spatial enhancement of your daily content playback over all stereo systems, including low- and mid-end soundbars, Smart Speakers and car stereo systems. This time Auro Technologies introduces the all-new Auro-Space v2, capable of producing a spatial sound effect on configurations from stereo up to 3.1. Auro-Space v2 provides convincing and authentic immersive improvement of sound quality, capable of bringing your favourite content to life, creating an experience you did not know was possible in stereo.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, follow us: Instagram.com/auro3d | facebook.com/Auro3D
Mol, Belgium & Munster, Germany – September 4, 2019 – Auro Technologies have this week announced a multi-picture deal together with Turbine, a German-based home video distributor. The deal furthers Auro Technologies commitment to delivering more content to the market, supporting local language content and further developing the market presence of Auro-3D®️ in Home Entertainment.
The new deal will see 10 catalogue movies re-released on Blu-ray and/or UHD with Auro-3D mixes, for the German-speaking markets. Iwan De Kuijper Content Director at Auro Technologies said, “The native German-speaking market has always been key to Auro Technologies. From day one we’ve seen a strong Auro-3D following in the region, so for us, the deal with Turbine only supports that which has been growing naturally over time. We are excited to work with the talented people at Turbine to add to our footprint of German Dubbed Auro-3D Blu-ray movies and associate our sound quality excellence with Turbine, a brand that understands the value of their products like we do in sound.”
Turbine has spent the past 15 years successfully producing fans’ products by fans, specialising in re-issues and special collectors’ editions. This partnership is a natural combination of two companies’ passion for providing exceptional products and experiences to both cinephiles and audiophiles. Viewers will be able to look forward to a selection of both timeless classics and hidden gems complete with full Auro-3D experience, providing something for everyone.
Christian Bartsch, Technical Director at Turbine, comments: “50% of movie magic is sound. This is why our remastering and restoration efforts not only aim at creating a perfect picture, but a coherent presentation – including top-notch audio. Auro-3D gives us perfect sound and a new dimension to work with.”
The Auro 11.1 mixing will take place at the renowned Galaxy Studios in Mol, Belgium; the home of Auro Technologies and a creative hub with world-class facilities for motion picture post-production and sound recording. To produce the Auro-3D mix, Auro Technologies uses creative remixing and upmixing techniques, such as the Auro-Matic Pro upmixer and other tools in the Auro-3D Creative Tool Suite. This provides a breathtakingly realistic and dynamic sound that immerses the viewer into the atmosphere of the content’s origination where they can truly feel the emotion and power of every scene.
About Auro Technologies
Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, please visit
About Turbine Media Group
Turbine was founded in 2004 by acclaimed film producer Christian Becker (“Bang Boom Bang”, “Fack ju Göhte”, “The Wave”, “Colonia Dignidad”, “Jim Button & Luke the Engine Driver) and DVD manager Phil Friederichs (“The Fifth Element”, “Memento”, “Metropolis”) with the intention of producing high quality home video products of German films. 2009 marked Turbine’s first international acquisition of iconic cult classic “The Texas Chainsaw Massacre”, which Turbine had to unconfiscate, unban and submit for a re-rating (a legal first after more than 35 years), resulting in the full rehabilitation of a film that had been illegal in the territory for decades. Today Turbine is known for outstanding home video releases, including lavishly fitted collectible editions of John Carpenter’s “The Thing” and the fully uncut version of Alfred Hitchcock’s “Psycho” (both in cooperation with Universal), “Hellraiser Trilogy”, “Johnny Mnemonic” and many more.
Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.
Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.
Mol, Belgium / Chapelle-Sur-Erdre, France, 15 October 2015 – Digital Media Solutions (DMS), owner of the StormAudio brand, and its subsidiary Digital Media Solutions Residential (DMS-R), have been acquired by Auro Technologies, the creators of the Auro-3D® immersive sound format. The deal brings the audio electronics expertise of DMS into the Auro Technologies family, and provides R&D, design, and manufacturing capacity to complement its unrivalled expertise in 3D sound.
Auro-3D® format to dazzle audiences at Auro’s Sound Room.
Mol, Belgium, 14 October 2015 – Auro Technologies will be showcasing immersive sound solutions featuring its ground-breaking Auro-3D® format at the 2015 CEDIA Expo, the global showcase of the future home experience in Dallas from 14 to 17 February 2016.
David Miles Huber to release his new album in Auro-3D®
Brussels, Belgium, 25 August 2015 – Four-times Grammy-nominated electronic artist David Miles Huber today announces that his upcoming album will be released not only in Auro-3D® but also via the Auro-3D® Creative Label.
Parallax Eden will soon be released on Pure Audio Blu-Ray™ with an exceptional Auro-3D® mix in addition to Stereo and Surround mixes.
NEW ALBUM RECORDED WITH NATIONAL ORCHESTRA OF BELGIUM IS FIRST AURO-3D® RELEASE FEATURING A FULL SYMPHONIC ORCHESTRA
August 21, 2015 (New York, NY) – Belgian Pop/Rock musician Piet Goddaer, better known as Ozark Henry, is poised to release his highly-anticipated album, Paramount, in the U.S. on September 18th (pre-orders beginning August 21st).
Since the 1990’s, Ozark Henry has been a strong cultural icon and creative force in Belgium across many mediums including music, cinema, design, fashion and goodwill. As a musician, Henry has released seven platinum albums, three film soundtracks and won 6 Music Industry Awards (the Belgian equivalent of the GRAMMYS). MTV Europe nominated him for ‘Belgian Artist of the Year’ and in 2013, he was the second most downloaded artist in Belgium. In 2014, Henry succeeded Lou Reed as brand ambassador for fashion designer Ann Demeulemeester. Just recently, the United Nations appointed Henry as the Goodwill Ambassador against human trafficking. Henry will play at a UN event in October and is fully dedicated to raise awareness for the cause, connecting with local teams in their fight against this modern form of slavery. TEDx asked Henry to speak about his views on the future of music last May. This fall, Henry will be part of Krug Champagne‘s music pairing initiative.
3 new albums recorded in Auro-3D®, set to be released
Brussels, Belgium, 10 August 2015 – Sono Luminus and Auro Technologies announce that 3 upcoming albums are recorded in Auro-3D® and will soon be released with an incredible Auro-3D® mix alongside traditional Stereo and 5.1 mixes. The Auro-3D® mix creates an exciting three-dimensional soundscape thanks to the addition of a Height layer above and around the listener. The immersive mix will be available on Pure Audio Blu-ray™, and will bring the unique richness of the albums to life.
The music was recorded in Auro-3D®, a listening format that delivers the most natural immersive sound experience today, capturing the true emotion of the three albums and bringing this alive via the Auro-3D® mix.
London, June 29th, 2015: Belgium-based Auro Technologies announced today that it has finalized an agreement with Hidden Beach Recordings, a record label founded by Steve McKeever and distributed by Universal Music Group. The deal involves remixing the album JILL SCOTT LIVE IN PARIS in AURO-3D® audio. Jill Scott is a multi-platinum, three-time Grammy Award-winning R&B vocalist.
As a part of the independent record label’s 15th Anniversary celebration, JILL SCOTT LIVE IN PARIS will be released in AURO-3D®, a listening format that delivers the most natural immersive sound experience on the market. It is an exciting move from two-dimensional surround sound formats to three-dimensional sound, achieved by adding the missing and final dimension in sound – “height” in front of and all around the viewer/listener). AURO-3D® is the only sound system on the market that has both 5.1 surround and Auro 9.1 in just one standard PCM delivery file, with high resolution audio in each channel, making it easy for distribution on any system in the world.
Mol, Belgium, 25 June 2015 – The Auro-3D® Crux™, one of Auro Technologies’ very own AV processors, has been selected to receive recognition as a Best in Show winner in the ‘Home A/V Components’ at CE Week 2015 in New York.
The Auro-3D® Crux™ is the first integrated true 3D sound home cinema processor to deliver high end audio features at a price point for a wide range of home cinemas and media rooms, making full immersive 3D sound available to those installations for the first time. It marks the next generation in high-resolution 3D audio. The Auro-3D® Crux™ brings professional cinema audio technology to the home with its stylish design, ideal for both in-room as well as rack mounted installations. Auro-3D® is set to revolutionize the home theatre world and creates the most immersive experience around the listener, which surpasses anything you’ve heard before.