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High-Resolution 3D audio and video streaming demonstration experiment


Mol, Belgium – December 20th 2021 –

Today, December 20th 2021, Auro Technologies is pleased to announce its participation in a High-Resolution 3D audio and video streaming demonstration experiment in Japan. This event is made possible by a cooperation between Auro Technologies, the Japanese Broadcaster Wowow and its partner NTT Smart Connect.

In recent years, customers have shown increased interest in high-quality video and audio with the expectation to get an experience as close as possible to ‘real life’. For audio, high-resolution 3D audio comes in the picture but is not available yet as a streaming service  the market. No end-to-end solutions have been brought to the market yet that supports a distribution model for  highest quality 3D audio.

WOWOW has decided to develop a player with AURO-3D playback functions and VOD distribution of Auro-Codec encoded content. Bringing this highest level of experience to the end-customer’s homes is now possible for playback on smartphones and PC. Also, the flexible 3D audio rendering solutions from AURO allow 3D listening experiences on different play-back systems: on headphones with Binaural Rendering (Auro-HeadPhones), 2 speakers with Speaker Virtualization (Auro-Scene), multiple speakers (AURO- 3D formats) using a multi-channel audio interface and HDMI output to AURO-3D enabled AVRs.

The experiment is conducted from December 15th, 2021 till February 10th, 2022 in Japan.

“We are thrilled to see AURO-3D technology been used in this never seen high-resolution streaming event.  Our high-resolution lossless codec and flexible rendering technology demonstrates that AURO is ready for cutting-edge solutions in the 3D-audio world. This announcement from WOWOW signifies another major milestone for further expansion of AURO-3D technology into more homes and WOWOW’s commitment to AURO-3D solutions,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers again the truest to real-life immersive experiences possible for the Home.”

“In order for 3D audio to become widespread, it is important that it can be delivered over the IP in high quality sound. I have been examining other commercial 3D audio formats, but I was not satisfied with the sound quality. 6 years ago, I came across AURO-3D and had high expectations for its sound quality. Therefore, in developing the OMEGA player for the POC, I decided to use AURO-3D, which is capable of transmitting high-resolution 3D audio with 96 kHz sampling,” said Dr. Hideo Irimajiri, Executive Creator of WOWOW. “In this POC, I plan to have many people experience the high-quality 3D audio works I have produced so far using AURO-3D.”

This experiment of WOWOW and NTT Smart Connect introducing a high-resolution 3D audio Streaming Service demonstrates again AURO’s capabilities and intention to aim for most natural and immersive 3D sound experiences for the listener.

About WOWOW

WOWOW commenced Japan’s first pay TV satellite broadcasting service since April 1, 1991 in Japan. WOWOW has been delivering an array of entertainment since, it has managed to mark the 30th anniversary of the station launch. From January 2021, WOWOW made application for subscription available online via Internet access alone, without BS viewing settings. With “WOWOW On-Demand” (WOD), even must-see sports and original drama series will be readily available for viewing. Furthermore, a 4K channel “WOWOW4K” started from March 1, 2021 for those who wish to enjoy watching on large-screen TVs with high resolution.

About Auro Technologies

Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. Wilfried Van Baelen (Chairman & MD, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution with AURO’s ground-breaking technologies providing a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The AURO-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the Home, Broadcast & OTT, Digital Cinema, Mobile, Gaming, and Automotive markets. To learn more about AURO, follow us: Instagram.com/auro3d | facebook.com/Auro3D

AURO-3D in the newest YAMAHA AVENTAGE AV Receivers


Mol, Belgium – May 20th 2021 –

Today, May 20th 2021, Auro Technologies is pleased to announce that our 3D-audio format AURO-3D will be introduced by Yamaha on its newest AVENTAGE AV Receiver platforms.

YAMAHA announced today their newest AVENTAGE AV Receiver Models RX-A8A and RX-A6A , offering 11- and 9- channels, respectively. The  AURO-3D technology is a leading immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener and now also available on the latest Qualcomm QCS407 platform.

The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to  Auro 11.1 (7.1+4H), the AVENTAGE  models can transform the listening room by transporting the listener into the virtual world of their selected content, regardless of the original audio format.

True to form, YAMAHA implements AURO-3D in the AVENTAGE AV Receivers combining the Auro-Codec decoder and world-class Auro-Matic up-mixer, enabling an Immersive Sound experience that accurately reproduces 3D audio providing a superior emotional experience. It feels like “being there” on the movie set or in the concert hall or at any sport event. To experience AURO-3D, the user simply requires an RX-A8A or RX-A6A , a Blu-ray player, and an AURO-3D configured speaker array.

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AURO-3D Goes Freemium with New and Improved Creative Tool Suite 3.0


 

All New Creative Tools Suite

All New Creative Tools Suite Available Now

Mol, Belgium – January 8th, 2021 – AURO Technologies today announced the release of the AURO-3D Creative Tools Suite 3.0.  The latest version of the Creative Tools Suite not only provides a whole host of new features, it is now simpler than ever to access all the main features of the Creative Tools Suite and start working in AURO-3D. Through the new AURO-3D web-shop and new licensing plan the main features of the tools suite, enabling the creation of immersive content are now available for free.

The AURO-3D Creative Tools Suite provides audio professionals with a complete set of plug-ins for the creation and authoring of immersive and interactive content in the AURO-3D formats in parallel to legacy format mixes.  Each plug-in in the suite provides a distinct functionality, designed to optimally integrate into any existing content-creation workflow for movies, music and broadcast applications.  The Creative Tools Suite 3.0 delivers a variety of new features all designed with the audio professional in mind with a focus on intuitive and efficient solutions to a variety of content creation requirements.

“With this new update of our Creative Tools Suite, we have added very powerful functions that will bring the creation of Next Generation Audio within reach of many engineers that previously were not able to mix immersive or interactive content.  Making the most of this functionality available for free will now bring our Tools Suite also in reach of many students and aspiring musicians who can now experiment with the amazing possibilities of immersive sound in AURO-3D. We are very excited to see and hear what audio engineers, musicians and producers will create with the newest version of the AURO-3D Tools Suite and hope we can help them in releasing new and great AURO-3D content in the near future. In the meantime, we keep the focus on further improving the workflow, with many exciting announcements to come in the near future.”

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World Premiere; First-Ever Live Performance Streamed in High-Quality Immersive Audio with HD Picture over IP 


On Wednesday 28th October,  AURO Technologies in conjunction with WOWOW conducted an Advanced Audio Distribution Experiment from Hakuju Hall in Tomigaya with great success. This was the world’s first attempt to hold a piano and drum duo concert by Mayo Nakano and Takanobu Baba, and to live-stream the video and sound using the AURO-3D high-quality immersive audio coding technology AURO-Codec.

This event is another milestone AURO-3D can add to its impressive list of “first-ever” achievements, it is also another milestone in the history of the audio industry.  The world famous Japanese journalist Reiji Asakura wrote in Yahoo Japan; “This experiment is groundbreaking in that it can capture a place and bring the concert hall itself into the home, and I think it is a revolution in the way Edison’s ‘Mary’s Sheep’ was recorded on a gramophone”.

With more than 1 million homes already with AURO-3D compatible receivers by more than 60 different AV Receiver models in the market means there is no need for any software or hardware upgrade, this solution is backwards compatible with even the first-ever AV Receivers sold with AURO-3D.  Due to updated regulations around the Covid-19 outbreak, measures were taken meaning attendance was by invite only with very limited numbers possible.

The recording and mixing carried out by renowned Japanese sound engineer and executive creator at WOWOW, Hideo Irimajiri brought the whole experience together receiving incredibly positive feedback from those who experienced the live concert in the hall as well as the playback in the foyer that provided such a “remarkably natural immersive sound experience”.  Reiji Asakura wrote in the Japanese magazine Stereo Sound ONLINE: “I experienced the sound of streaming in the foyer before I heard the live performance in the hall, and I could feel the softly enveloping sound field, the sharp piano sound and the powerful drum bass. It felt as if I was in the hall. The Hakuju Hall has a very high ceiling, and the sound can spread unhindered, but I could even perceive this “height” in the playback”.

Kimio Hamasaki Director Business Affairs and Business Development Japan; Standardisation Officer said of the event “I remember the launch of AURO-3D at the AES Spatial Conference that I organized in October 2010 in Tokyo, it is amazing that 10 years later, this natural immersive experience and its audio quality can now be streamed over IP to everyone, even if they don’t have an AURO-3D setup because then the 5.1 or Stereo version will be heard in the way it was intended by the creators. Wilfried presented his ideas of AURO-3D in my workshop ‘Surround Sound with Height’ at AES Paris and San Francisco Conventions in 2006 and he introduced the end-to-end solution of Immersive Sound by AURO-3D at the AES 40th International Conference on Spatial Audio in 2010 chaired by myself.”

Auro Technologies solutions to become part of the Chinese 3D Audio Standard (C3DA)


Belgium March 20, 2019 – The Chinese Ministry of Industry and Information Technology (MIIT) and the National Radio and Television Administration (NRTA), have both requested accelerated development of 4K UHD and 3D audio related standards and to integrate the newest technology into the existing broadcast system. Auro Technologies participated in the standardisation process and key elements of the Auro-3D format and technology suite have been selected to become part of the upcoming Chinese 3D Audio Standard (C3DA), driving the immersive and interactive experience for the broadcast world.

Auro Technologies introduced “Immersive Sound” and revolutionised the audio industry with the Auro-3D Format, after its inventor Wilfried Van Baelen presented its 3D speaker layouts in 2006 at the AES convention. These speaker layouts (Auro 9.1 up to Auro 13.1) were adopted by various standards such as ITU-R BS.2051, which is also used by the new Chinese 3D Audio Standard.  Although the naming uses a different numbering system, Auro 9.1, or 5.1.4 (5.1 + 4 Height speakers), it still remains the most efficient speaker layout to reproduce a 3D sound field whilst maintaining backwards compatibility with 5.1 Surround.

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Auro Technologies Sells StormAudio / Home Entertainment and Luxury Audio Product Division to Immersive Audio Technologies via a Management Buyout Supervised by its Senior VP Yves Trélohan


Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.

Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.

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RESONETZ AIRFOLC INC. ENABLE REAL-TIME ENCODING AND DECODING OF AURO-3D NATIVE CONTENT VIA IP NETWORK


Tokyo, Japan – November 15, 2017 – ResoNetz Airfolc Inc., a Japanese specialist for media network solutions, today announced that it will incorporate industry-leading Auro-3D® audio standards into its hardware products through a new partnership with Auro Technologies, the Belgium-based leading immersive audio technology company.

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Denon & Marantz anounce out-of-the-box Auro-3D


 

Auro-3D available out-of box in Denon® and Marantz® AV receivers.

VISTA, Calif. (Sept. 7, 2017)—Today at CEDIA 2017, taking place from September 5-9 in San Diego,

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Sparc on Playstation® VR with Auro-3D® immersive sound


Auro Technologies’ Immersive Sound Format Debuts in VR Gaming with CCP Games’ Launch of Sparc for PlayStationVR

Auro-3D Enhances Player Experience, Offers the Sensation of “Being There”

 

Mol, Belgium – August 29, 2017 – Auro Technologies, a Belgium-based immersive audio technology company, today announced that its Auro-3D® Immersive Sound format will be available natively in Sparc™ for PlayStation®VR, a unique full-body virtual sport game developed by CCP Games.

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Abbey Road Institute’s Sonic City Studios Auro-3D setup


Abbey Road Institute’s Sonic City Studios and Auro Technologies Partner to Offer Immersive Sound Mixing for Music Producers

Amsterdam, Netherlands: – 2017 – Auro Technologies, a Belgium-based immersive audio technology company, today announced a partnership with Sonic City Studios to upgrade its current facilities in Holland, becoming a certified Auro-3D® audio post production music studio.

Amsterdam-based Sonic City Studios recently opened its facilities as part of the famous Abbey Road Institute’s European campus expansion, and is offering music producers the opportunity to mix in full immersive sound by implementing an Auro-3D® PMC sound system.

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