ARCAM Adds AURO-3D Immersive Audio Technology

ARCAM announces the addition of Auro-3D technology to its latest AV receivers, the AVR10, AVR20, and AVR30, as well as to its formidable AV40 AV processor. AURO-3D is an immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener.

The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to  Auro 13.1, the updated ARCAM models can transform the listening room, transporting the listener into the virtual world of their selected content, regardless of the original format.

True to form, the ARCAM design team expertly implements AURO-3D for AVR, combining the Auro-Codec decoder and Auro-Matic up-mixer, enabling an immersive audio experience that accurately reproduces 3D audio for a superior effect. To experience AURO-3D, the user simply requires an AVR10, AVR20, AVR30 or AV40, plus a Blu-ray player, and an Auro-3D configured speaker array.

“Auro Technologies is thrilled to see AURO-3D enabled on the newest ARCAM AV receivers. This announcement signifies a milestone for the expansion of Auro-3D into more devices and ARCAM’s commitment to expand the availability of AURO-3D,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers the truest to real-life immersive experiences for the Home.”

“We’re very pleased to have AURO-3D certified on our products allowing the end-user greater choice and flexibility.”, said Nick Clarke, Senior Director, Global Engineering Luxury Audio. “It’s been a really fun experience working with the AURO-3D team to bring this partnership to life and I’m excited by the possibilities it brings to the experience of ARCAM users – both now and in the future.”

AURO-3D capable speaker formations do not require ceiling speakers, meaning no need to lug out the toolbox. Simply mount speakers above the existing surround layer to enable the required vertical stereo field. Here, the AURO-3D-equipped ARCAM models add a ‘height layer’ directly above the speakers at 30 degrees.

When it comes to content, AURO-3D is already available on Blu-ray discs and the catalogue continues to grow. Crucially, though, Auro-3D technology also works with ‘non-Auro’ content. Whatever the resolution of the audio input, the ARCAM machines employ the Auro-Matic up-mixer to convert any and all content into the AURO-3D format, recognising existing mono, stereo, or 5.7/7.1 surround signals and transforming them into 3D audio. Therefore, regardless of the original format, the listener can always enjoy the thrilling effect of sound in 3D.

With effect from April 17th AURO-3D will be available, as a firmware update, to the ARCAM AVR10, AVR20, AVR30, and AV40.

You’re Going to Want to Hear This

Auro-3D Introduces New Standard-Setting Soundbar and Stereo Speaker Solutions

Mol, Belgium – February 20th 2020 – Auro Technologies is taking its home entertainment offering to the next level with two new solutions for Soundbar and stereo speakers. The multiple award-winning Auro-3D technology has been adapted to create a bespoke solution capable of reproducing the original authentic Auro-3D experience on Soundbar and Stereo speakers. The technologies showcase first-class engineering to provide unrivalled authentic audio quality; setting a new standard for soundbar and stereo speakers. The solutions have been built from the ground up with quality, simplicity, flexibility and compatibility in mind to benefit everyone.

Auro-Scene Virtual Speaker Technology

The new Auro-Scene virtual speaker technology for Soundbar provides an engaging and vivid experience for those looking to achieve an Immersive experience at home without the commitment of a full home cinema installation. Integrated into the new Auro-3D Engine v3, Auro-Scene is tuned to deliver optimal results alongside our acclaimed Auro-Codec and Auro-Matic.

Auro-Scene in parallel with the Auro-Codec and Auro-Matic is capable of playback from any source (e.g. stereo, 5.1/7.1), across any content ( movies, music, sports…), in turn, creating a virtual 3D space around you. Whatever the requirements may be; across movies, tv, music and gaming, the new virtual speaker solution from Auro-3D is able to transform any space in the home.  Providing you entry into a world where every breath-taking moment is not only heard but also felt.  It is now possible with only a Soundbar to escape into the story and get lost in the music; experience every moment and emotion the way nature intended with Auro-3D.

“We are excited to be introducing the Auro virtualisation technology for Soundbar into the Home Entertainment market.  Auro’s ambition is to push our technology to a wide variety of Soundbars in the market and more specifically for those seeking a best-in-class immersive 3D home entertainment experience”, said Rudy Van Duppen, CEO at Auro Technologies. “The soundbar technology developed by Auro is very flexible and as such, it supports a wide variety of hardware configurations. We do believe that this Auro Virtualisation technology will set a new reference in Soundbar sound quality”, concludes Van Duppen.

There are 3 possible configurations including satellite speakers. It supports all scenarios ranging from stereo setups, over a standalone 5.1.2 configuration, up to a 7.1.4 configuration including satellite speakers, making it possible to achieve up to 20 speaker configurations. A distinctive and exclusive element of the Auro-3D offering is the use of satellite speakers as Front Height Speakers for a truly breathtaking immersive experience.


Soundbar only setup


Surround with up-firing

7.1.4 (5.1.2 + 2 Satellites)

Front Height with side-firing

7.1.4 (5.1.2 + 2 Satellites)

A brand new Auro-3D Soundbar Reference Design has been developed to demonstrate this advanced and powerful technology, which can be used as a basis for further commercial designs.


This best-in-class, new generation sound enhancement provides a remarkable and instantaneous spatial enhancement of your daily content playback over all stereo systems, including low- and mid-end soundbars, Smart Speakers and car stereo systems. This time Auro Technologies introduces the all-new Auro-Space v2, capable of producing a spatial sound effect on configurations from stereo up to 3.1. Auro-Space v2 provides convincing and authentic immersive improvement of sound quality, capable of bringing your favourite content to life, creating an experience you did not know was possible in stereo.

About Auro Technologies 

Auro Technologies is a spin-off of the privately-owned Galaxy Studios Group, renowned worldwide for its state-of-the-art leadership in audio innovation for music and sound for film. After 150 years of evolution in sound recording and reproduction, Wilfried Van Baelen (Chairman, Auro Technologies and CEO, Galaxy Studios) revolutionized sound by bringing “Immersive Sound” (Sound in 3D) as an end-to-end solution for all markets with his Auro-3D® format. The addition of the missing and final dimension in sound (“Height”) combined with Auro-3D’s ground-breaking technologies provides a natural immersive sound experience unlike anything you’ve heard before, creating a totally new emotional level of entertainment in music, movies, games, events etc. The Auro-3D® Technology Suite offers easy-to-use and unprecedented levels of sound reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming, and automotive markets. To learn more about Auro, follow us: |