Rancho Cordova, Calif., USA – 26 March 2014 – Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with current installations at over 150 screens around the world and another 300 committed for deployment in 2014, while adding a powerful slate of upcoming summer blockbusters.
To date, exhibitors have signed agreements with Barco to install more than 300 additional screens with Auro 11.1 in their cinemas – on top of the 150 auditoriums already featuring Auro 11.1 – with the goal of elevating the moviegoing experience in their premium auditoriums. In fact, due to the economic advantages of Barco’s immersive sound solution, leading exhibitors worldwide are embracing Auro 11.1 as their preferred sound format in markets such as The United States, Latin America, Switzerland, Austria, Taiwan, Estonia, and many others, allowing them to add value to their own specific brand of premium cinema experience.
Auro 11.1 is a critical component of Barco’s recently introduced CinemaBarco, dramatically enhancing the showmanship and immersive qualities of the movie for audiences, who will soon embark on a new entertainment journey in cinema for a true destination experience.
Sony Pictures Entertainment announced today that it is teaming with (…) Barco to mix The Amazing Spider-Man 2 in (…) the Auro 11.1 system (…) with the goal of delivering a more natural and realistic soundtrack that can move sound around and above audiences.
(…) “Barco has channeled our industry-leading cinema technologies into an immersive audio solution that provides uniquely significant benefits to studios and exhibitors around the world,” comments Brian Claypool, Senior Director of Strategic Business Development for Barco Entertainment. “We are deeply honored to have this opportunity to work with Sony Pictures and by empowering film makers with the perfect rendering environment that integrates seamlessly with their existing workflows, we can help them easily and cost-effectively deliver the most realistic, natural and comfortable immersive listening experience to bring their movies to life.”