Rancho Cordova, Calif., USA – 16 April 2015 – Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with more than 550 screens committed or installed and over 100 films released in Auro 11.1.
This year, Barco anticipates the beginning of the adoption of a standardized format for immersive sound. As such, Barco will be publically showing, for the first time, AuroMax®: a system that incorporates support for the placement of “objects” in any immersive mix and the most revolutionary rendering technology available from Iosono.
(…) AuroMax® allows for the discreet placement of “objects”. This makes AuroMax compatible and upgradable with existing Auro 11.1 systems. This new approach maintains the same large sweet spot and guarantees the most natural representation of channel- and object-based immersive sound as intended by the creators, regardless of the size of the room. (…)
New Delhi, India, 12 November, 2014 – Digital cinema leader Barco is proud to announce the first completed installation in New Delhi of its Auro 11.1 by Barco immersive sound technology. Place of implementation is the PVR multiplex in the Pacific Mall, Tagore Garden; one of the busiest places in India’s capital. The project also marks the first installation of the Auro 11.1 technology in the North of the country.
With 1,116 seats and six screens, the PVR multiplex in the Pacific Mall is one of the most popular destinations for movie aficionados in New Delhi. With 454 screens, 102 properties in 43 cities, PVR Cinemas is India’s largest cinema exhibition company.
A different sound
To strengthen the popular multiplex’s reputation and help differentiate it from local competition, PVR Cinemas decided to equip the theater with ‘Auro 11.1 by Barco’ immersive sound technology in Auditorium 4 of PVR Pacific Mall, Subhash Nagar, New Delhi. This unique speaker layout, based on three axes (width, depth and height) reproduces a stunning sound experience, in which sounds are truly coming from all around and above. The result is true-to-life sound reproduction, enabling the audience to position sound sources correctly in space without the need for more expensive solutions requiring extremely high channel counts and more amplification.
Mol, Belgium, 13 October 2014 – Soundideaz Studios, promoted by noted sound engineer Pramod Chandorkar, have recently installed the next generation Auro-3D® Studio System.
Auro Technologies are the creators of the Auro-3D® format, which has revolutionised the cinema industry as a first, with true 3D sound, known as immersive sound. Together with their exclusive partner in Digital Cinema, Barco, Auro 11.1 has already more than 500+ confirmed installs worldwide with over 35 installs in India and more coming. The exciting move from two-dimensional Surround sound (5.1/7.1) to Auro-3D® is a break-through achieved by adding the missing third dimension of height in front of and all around the listener. The unique Auro-3D® speaker layouts deliver an immersive and captivating sound experience around the listener. (more…)
Malayalam film wins prestigious National Film Award for Best Re-recordist
Mol, Belgium, 30 April 2014 – The first Malayalam language film mixed in Auro-3D® has won a prestigious film award in India. D.Yuvaraj, sound engineer of the film Swapaanam has won the National Film Award as ‘Best Re-recordist’ of the final mixed track.
The National Film Awards are the Indian equivalent of the American Academy Awards, and are administered by the Indian government. This year, the Awards celebrate their 61st anniversary and D. Yuvaraj will receive his award from the President of India, Pranab Mukherjee. (more…)
Kothamangalam, Kerala, India 26 April, 2014 – Barco, a global leader in digital cinema technology is pleased to announce that the Ann Cinema complex in Kothamangalam will enter a new cinematic era, this Saturday. With the inauguration of their 2nd brand-new theater equipped with Auro 11.1 by Barco immersive cinema sound, EVM Group looks to awe spectators with fully immersive sound sensation. The installation follows EVM Group’s earlier positive experiences with Auro 11.1 by Barco’s sound technology at Ann Cinemas.
Mumbai, India 25 April, 2014 – Barco, a global leader in cinema technology, is pleased to announce that Kulraj Broadway the first ‘Auro 11.1 by Barco speaker layout in Mumbai will open its doors for public to have mesmerizing experience of the sound inside the hall. Famous Indian movie director Subhash Ghai—who’s upcoming movie Kaanchi is also the first Bollywood movie mixed in the Auro 11.1 by Barco’s immersive sound format – will be screened at Kulraj Broadway, resulting in unforgettable experience for the audience. As Mumbai is the central hub for the Indian cinema industry and Bollywood in particular, the news marks a major achievement for leading technology provider Barco and the Auro 11.1 sound format (…).
Rancho Cordova, Calif., USA – 26 March 2014 – Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with current installations at over 150 screens around the world and another 300 committed for deployment in 2014, while adding a powerful slate of upcoming summer blockbusters.
To date, exhibitors have signed agreements with Barco to install more than 300 additional screens with Auro 11.1 in their cinemas – on top of the 150 auditoriums already featuring Auro 11.1 – with the goal of elevating the moviegoing experience in their premium auditoriums. In fact, due to the economic advantages of Barco’s immersive sound solution, leading exhibitors worldwide are embracing Auro 11.1 as their preferred sound format in markets such as The United States, Latin America, Switzerland, Austria, Taiwan, Estonia, and many others, allowing them to add value to their own specific brand of premium cinema experience.
Auro 11.1 is a critical component of Barco’s recently introduced CinemaBarco, dramatically enhancing the showmanship and immersive qualities of the movie for audiences, who will soon embark on a new entertainment journey in cinema for a true destination experience.
So far, Mr. A S Lakshminarayan and his team have already mixed the successful 2014 thriller Jilla (R. T. Neason), Aarambham directed by Vishnuvardhan, Vizhi Moodi Yosithaal directed by KG Senthil Kumar and the much-anticipated historical drama Ramanujan, directed by Gnana Rajasekaran, in Auro-3D®. Additional Tamil movies will be mixed in the format over the upcoming months, making them ready for screening in theaters equipped with the Auro 11.1 by Barco sound system.
Chennai, India, 26 February, 2014 – Auro 11.1, the revolutionary sound installation by visualization solution leader Barco, continues its rise in India’s thriving cinema industry. Anu Ega, one of the theatres in the EGA Cinema multiplex in Chennai City also chose to engage with its audience in natural, immersive sound.
Throughout its existence, the now 30-year-old EGA cinema house has always been committed to providing its visitors with a premium movie going experience. (…) With the introduction of Auro 11.1, ANU EGA too, now has this unmatched, hyper-realistic sound experience to further differentiate itself from the flock of local multiplexes. “We have been using Barco’s DP2K-23B and DP2K-12C projectors for quite some time now, so we already had an idea of what we could expect in terms of product quality and customer service” says Mr. C Sunanadan, Co-owner at EGA Cinema. “With Auro 11.1, we are able to add to those mesmerizing images the feeling of sound travelling right around the auditorium. In this way, we can create a truly immersive experience for our audiences – one that will persuade them to come back to EGA real soon.”
Kortrijk, Belgium, 20 February 2014 – Last December, Irish cinema chain Omniplex, a long- standing customer of digital cinema market leader Barco, officially opened the country’s first theater equipped with Auro 11.1 immersive sound by Barco. With a giant (19x9m) OmniplexMAXX screen, the theater is part of a major refurbishment project at Omniplex’ Cork branch, aimed at providing an unequalled digital cinema experience. Auro 11.1 by Barco – the very first Auro installation in Ireland – will help Omniplex achieve that aim. (…)