Filmmaker Subhash Ghai has used revolutionary Auro 11.1 3D sound for his forthcoming directorial venture “Kaanchi”. He says he is “blown away” by its effect.
“I am just blown away with the new sound technology of Auro 3D 11.1, which has sound waves coming from all directions. I can’t think of releasing ‘Kaanchi’ without this magnum sound technology in theatres,” Ghai said in a statement Friday. He believes it suits the “canvas of locales in the first half and complexities of sound in the second half” in the film and that the technology will enhance the overall effect.
“You will have to wait and watch to experience it,” said Ghai, who has cast Mishti and actor Kartik Tiwari in the lead roles. (…)
Source: Times Of India
Sony Pictures Entertainment announced today that it is teaming with (…) Barco to mix The Amazing Spider-Man 2 in (…) the Auro 11.1 system (…) with the goal of delivering a more natural and realistic soundtrack that can move sound around and above audiences.
(…) “Barco has channeled our industry-leading cinema technologies into an immersive audio solution that provides uniquely significant benefits to studios and exhibitors around the world,” comments Brian Claypool, Senior Director of Strategic Business Development for Barco Entertainment. “We are deeply honored to have this opportunity to work with Sony Pictures and by empowering film makers with the perfect rendering environment that integrates seamlessly with their existing workflows, we can help them easily and cost-effectively deliver the most realistic, natural and comfortable immersive listening experience to bring their movies to life.”
XP-D and XP-I Digital Cinema Servers Implement New Cinema Audio Format
Qube Cinema has been licensed to support Auro 11.1 by Barco playback in its flagship XP-D and XP-I digital cinema servers. Auro 11.1 by Barco provides movie-going audiences with the most natural 3D acoustics. Exhibitors now have the means to deploy this new sound system from Barco with Qube Cinema servers.
(…) “Adding Auro 11.1 capabilities to Qube Cinema servers allows exhibitors to maximize their revenues by offering audiences a premium sound experience,” said Brian Claypool, senior director, Barco. “As it is compatible with existing standards and workflows, Auro 11.1 offers a cost-effective upgrade path to this immersive sound technology.”
“Exhibitors need to engage their audiences and offering Auro 11.1 sound is a good way to do that,” said Raja Enok, chief marketing officer, Qube Cinema. “The realistic sound experience offered by Auro 11.1 by Barco will make the Qube XP-D and XP-I servers that much more attractive. With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience.” (…)