With this new partnership, the revolutionary Auro-3D® Mensa™, Auriga™ and Crux™ AV Sound Processors will now be available for the first time not only in the city renowned as the beating heart of the Bollywood film industry but across an entire Subcontinent whose passion for cinema is famous across the world. “The success of Auro 11.1 by Barco in Indian cinemas shows the demand for immersive audio in India is huge. India not only loves cinema, but breathes it! Now Lakozy will help introduce the same ground-breaking Auro-3D® immersive sound to home cinema consumers.” said Wilfried Van Baelen, CEO of Auro Technologies. (more…)
Mumbai, India 13 February 2014 – Moviegoers in India’s northwestern state of Maharashtra will soon discover what it means to be truly immersed in sound. One of the famous studios, Mukta Arts will soon be equipped with Auro-3D® Studio System, the next-generation three–layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Post – production and mixing facilities belonging to Mukta Arts – will install the certified Auro-3D® Studio System.
The cinema industry of India, also known as ‘Bollywood’, is based in Mumbai. Film Production Company Mukta Arts – plays a major role within this industry. It has been producing movies for over 30 years and is now one of India’s largest film production companies. The movies of Mukta Arts are about to get even more impressive for audiences, as their upcoming movie “Kanchi” will be mixed using the Auro-3D® Studio System.
Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise. (more…)
Filmmaker Subhash Ghai has used revolutionary Auro 11.1 3D sound for his forthcoming directorial venture “Kaanchi”. He says he is “blown away” by its effect.
“I am just blown away with the new sound technology of Auro 3D 11.1, which has sound waves coming from all directions. I can’t think of releasing ‘Kaanchi’ without this magnum sound technology in theatres,” Ghai said in a statement Friday. He believes it suits the “canvas of locales in the first half and complexities of sound in the second half” in the film and that the technology will enhance the overall effect.
“You will have to wait and watch to experience it,” said Ghai, who has cast Mishti and actor Kartik Tiwari in the lead roles. (…)
Source: Times Of India