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ARCAM Adds AURO-3D Immersive Audio Technology


ARCAM announces the addition of Auro-3D technology to its latest AV receivers, the AVR10, AVR20, and AVR30, as well as to its formidable AV40 AV processor. AURO-3D is an immersive – and fully backwards compatible – technology and format that creates a full, three-dimensional space around the listener.

The magic of AURO-3D technology is found in its introduction of, and use of, the crucial third and final dimension – the height layer. With recommended speaker configurations ranging from Auro 9.1 to  Auro 13.1, the updated ARCAM models can transform the listening room, transporting the listener into the virtual world of their selected content, regardless of the original format.

True to form, the ARCAM design team expertly implements AURO-3D for AVR, combining the Auro-Codec decoder and Auro-Matic up-mixer, enabling an immersive audio experience that accurately reproduces 3D audio for a superior effect. To experience AURO-3D, the user simply requires an AVR10, AVR20, AVR30 or AV40, plus a Blu-ray player, and an Auro-3D configured speaker array.

“Auro Technologies is thrilled to see AURO-3D enabled on the newest ARCAM AV receivers. This announcement signifies a milestone for the expansion of Auro-3D into more devices and ARCAM’s commitment to expand the availability of AURO-3D,” said Rudy Van Duppen, CEO of Auro Technologies. “AURO-3D brings to customers the truest to real-life immersive experiences for the Home.”

“We’re very pleased to have AURO-3D certified on our products allowing the end-user greater choice and flexibility.”, said Nick Clarke, Senior Director, Global Engineering Luxury Audio. “It’s been a really fun experience working with the AURO-3D team to bring this partnership to life and I’m excited by the possibilities it brings to the experience of ARCAM users – both now and in the future.”

AURO-3D capable speaker formations do not require ceiling speakers, meaning no need to lug out the toolbox. Simply mount speakers above the existing surround layer to enable the required vertical stereo field. Here, the AURO-3D-equipped ARCAM models add a ‘height layer’ directly above the speakers at 30 degrees.

When it comes to content, AURO-3D is already available on Blu-ray discs and the catalogue continues to grow. Crucially, though, Auro-3D technology also works with ‘non-Auro’ content. Whatever the resolution of the audio input, the ARCAM machines employ the Auro-Matic up-mixer to convert any and all content into the AURO-3D format, recognising existing mono, stereo, or 5.7/7.1 surround signals and transforming them into 3D audio. Therefore, regardless of the original format, the listener can always enjoy the thrilling effect of sound in 3D.

With effect from April 17th AURO-3D will be available, as a firmware update, to the ARCAM AVR10, AVR20, AVR30, and AV40.

Auro Technologies congratulates HomeTronics and California Audio Technology for Gold Award at CEDIA


Auro-3D equipped home cinema wins best overall home theatre prize

Mol, Belgium, 29 September 2014 – The HomeTronics theatre, the first Auro-3D® equipped home theatre in the USA, received the gold medal in Technical Design & Best Overall Home Theatre award during the Electronic Lifestyles® Awards Celebration at CEDIA EXPO 2014 in Denver. The speakers of the theatre were manufactured by CAT (California Audio Technology), who were also responsible for the engineering and tuning of the theatre. (more…)

Auro Technologies reveals two new 3D Sound Processors at CEDIA EXPO 2014


Auro Technologies together with partner Datasat Digital Entertainment to showcase the brand new Auro-3D® Mensa™ and Crux™ 

Mol, Belgium, 10 September 2014 – At CEDIA 2014, Auro Technologies will launch their brand new Auro-3D® Mensa™ and Crux™ AV Sound Processors, together with their partner Datasat Digital Entertainment. The groundbreaking 3D sound experience of Auro-3D® will be showcased at Booth 1446 and HPA room 702 & 704. (more…)

Trinnov Audio Partners with Auro Technologies to Bring Immersive Sound in 3D to Home Cinema


TRINNOV AudioMol, Belgium, 2 September 2014 – Trinnov Audio, the French Loudspeaker/Room optimisation and 3D sound expert, has announced today a partnership agreement with Auro Technologies. The agreement integrates the Auro Technologies’ software into the new and leading Trinnov 3D AV Preamplifier Altitude32 and will enable to bring the Auro-3D® immersive sound format within the reach of consumers. A sneak preview of the result of this cooperation will be offered at the Auro Technologies booth at IFA Berlin and at CEDIA Expo Denver. (more…)

Lichtmond and Auro Technologies join forces to create world’s first ambient album in immersive Auro-3D®


Lichtmond 3 – Days of Eternity to be mixed in 3D immersive sound


Mol, Belgium, August 18
– Auro Technologies and Lichtmond, the German ambient pop project, have today announced a partnership to create the most immersive audio-visual music album ever released. Lichtmond creates a magical mix of audiovisual poetry, bringing dreamy ambient electronica together with melodic rock and stunning 3D visual images. Now, for the first time, Lichtmond will add Auro-3D® audio to their sound, creating the perfect marriage of music and images which will envelop the listener in an immersive cocoon.

(more…)

Mando Diao release world’s first pop album in Auro-3D® immersive sound


‘Aelita’ to be released in ground-breaking new format for Pure Audio Blu-ray™ and Auro-HeadPhones™

Mol, Belgium, August 8th 2014 – Mando Diao’s seventh album, Aelita, is the first ever popular music album to be released in Auro-3D® sound, alongside Stereo and 5.1 mixes. This revolutionary format is the next generation in audio, marking an exciting leap forward from standard Stereo and Surround sound by adding the missing “Height” dimension around the audience, surrounding the listener in a cocoon of sound and creating a natural 3D listening experience.

Mando DiaoThe extra mixes can be heard on the band’s Pure Audio disc, which can be played back via Blu-ray™, or via the Auro-HeadPhones™ mix of the album, available via the iTunes store for immersive playback over any standard headphones. Until recently, this innovative format had only been available in professional digital cinema, but now the Auro-3D® format has been used to natively mix new music to give the listener the most immersive, life-like sound possible, creating a higher emotional experience. (more…)

PR Stassen HiFi: HiFi & Entertainment Show at Palazzo (31/05 – 01/06) (in Dutch)


(transl. from Dutch) Saturday May 31 from 10am until 5pm and Sunday June 1st from 11am to 17pm, Stassen Hifi organizes a big hifi & entertainment show at the Palazzo Listening Castle. Many products will be demonstrated in the area of hifi, home cinema and streaming audio, a lot of which were introduced to the public at the High End München 2014 event. (…) Stassen Hifi will present the new Auro-3D living room, which is equipped with built-in loudspeakers by Bowers & Wilkins.

Download a PDF of the complete PR (in Dutch): Opendeur Stassen Hifi 31-05

Date: 21/05/2014
Source: Stassen HiFi

Auro-3D® Authoring Tools and the Auriga™ PRO 3D Sound Processor to be showcased at the AES Convention


Mol, Belgium, 27April 2014 – Auro Technologies will be presenting the updated Auro-3D® Authoring tools and, for the first time ever, its new Reference 3D Sound Processor Auriga™ PRO at the AES Convention in Berlin.  With the integration of the Auro-Codec® Encoder into the Auro-3D® Authoring Tools, the tools provide a simple and flexible solution to create native 3D audio. The Auriga™ PRO processor brings the latest in professional cinema technology and 3D Audio for professional use.  Both will be on display at the Auro Technologies Demo Booth at Stand no. 10.

(more…)

AURO-3D: WHY HEIGHT IS THE MISSING DIMENSION IN SOUND


Wilfried Van Baelen is the founder and CEO of Auro Technologies, and the driving force behind Auro-3D, the three dimensional sound format that promises to inject new energy into the world of home theatre audio. Like Dolby Atmos, Auro-3D is designed to add additional immersion to the surround sound experience. Crucially though it has an early lead over its rival. The first home theatre processors with Auro 3D decoding are just starting to ship from Datasat Digital Entertainment (the RS20i processor and sibling LS10, pictured below) and there’s apparently more hardware to come from Steinway Lyndorf, French AV manufacturer DMS and CAT (California Audio Technologies). Van Baelen (pictured above) says he’s also signed deals with three major AVR brands that will deliver up to 100,000 AV receivers into the marketplace later this year. (…)

Read the full article >

Source: Inside CI
Date: 19/04/2014

 

VBH OFFERS THE ULTIMATE SUPERYACHT CINEMA EXPERIENCE


VBH, the leader in luxury technology and IT systems for superyachts, is working with two of the most revolutionary companies in the audio/video industry to deliver unprecedented on-board cinema systems that will set a whole new standard in audio reproduction and immersive sound (…).

“By bringing together CAT speakers and Auro-3D® technology, VBH can integrate, install and on-site calibrate an audio / video experience that is simply unprecedented without the need to compromise on the elegance and style of the yacht,” said Susanne Mensink of VBH. “We continually evaluate and implement the latest technologies that are available to enhance the pleasure and comfort of yacht owners and their guests. This combination represents the pinnacle of sonic realism in an audio / video environment.”

Read the full article >

Date: 08/04/2014
Source: Yachting.nl

 

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