VBH, the leader in luxury technology and IT systems for superyachts, is working with two of the most revolutionary companies in the audio/video industry to deliver unprecedented on-board cinema systems that will set a whole new standard in audio reproduction and immersive sound (…).
“By bringing together CAT speakers and Auro-3D® technology, VBH can integrate, install and on-site calibrate an audio / video experience that is simply unprecedented without the need to compromise on the elegance and style of the yacht,” said Susanne Mensink of VBH. “We continually evaluate and implement the latest technologies that are available to enhance the pleasure and comfort of yacht owners and their guests. This combination represents the pinnacle of sonic realism in an audio / video environment.”
Rancho Cordova, Calif., USA – 26 March 2014 – Barco, the worldwide market share leader in digital cinema, further expands its footprint of the Auro 11.1 immersive cinema sound solution, with current installations at over 150 screens around the world and another 300 committed for deployment in 2014, while adding a powerful slate of upcoming summer blockbusters.
To date, exhibitors have signed agreements with Barco to install more than 300 additional screens with Auro 11.1 in their cinemas – on top of the 150 auditoriums already featuring Auro 11.1 – with the goal of elevating the moviegoing experience in their premium auditoriums. In fact, due to the economic advantages of Barco’s immersive sound solution, leading exhibitors worldwide are embracing Auro 11.1 as their preferred sound format in markets such as The United States, Latin America, Switzerland, Austria, Taiwan, Estonia, and many others, allowing them to add value to their own specific brand of premium cinema experience.
Auro 11.1 is a critical component of Barco’s recently introduced CinemaBarco, dramatically enhancing the showmanship and immersive qualities of the movie for audiences, who will soon embark on a new entertainment journey in cinema for a true destination experience.
So far, Mr. A S Lakshminarayan and his team have already mixed the successful 2014 thriller Jilla (R. T. Neason), Aarambham directed by Vishnuvardhan, Vizhi Moodi Yosithaal directed by KG Senthil Kumar and the much-anticipated historical drama Ramanujan, directed by Gnana Rajasekaran, in Auro-3D®. Additional Tamil movies will be mixed in the format over the upcoming months, making them ready for screening in theaters equipped with the Auro 11.1 by Barco sound system.
Chennai, India, 26 February, 2014 – Auro 11.1, the revolutionary sound installation by visualization solution leader Barco, continues its rise in India’s thriving cinema industry. Anu Ega, one of the theatres in the EGA Cinema multiplex in Chennai City also chose to engage with its audience in natural, immersive sound.
Throughout its existence, the now 30-year-old EGA cinema house has always been committed to providing its visitors with a premium movie going experience. (…) With the introduction of Auro 11.1, ANU EGA too, now has this unmatched, hyper-realistic sound experience to further differentiate itself from the flock of local multiplexes. “We have been using Barco’s DP2K-23B and DP2K-12C projectors for quite some time now, so we already had an idea of what we could expect in terms of product quality and customer service” says Mr. C Sunanadan, Co-owner at EGA Cinema. “With Auro 11.1, we are able to add to those mesmerizing images the feeling of sound travelling right around the auditorium. In this way, we can create a truly immersive experience for our audiences – one that will persuade them to come back to EGA real soon.”
Kortrijk, Belgium, 20 February 2014 – Last December, Irish cinema chain Omniplex, a long- standing customer of digital cinema market leader Barco, officially opened the country’s first theater equipped with Auro 11.1 immersive sound by Barco. With a giant (19x9m) OmniplexMAXX screen, the theater is part of a major refurbishment project at Omniplex’ Cork branch, aimed at providing an unequalled digital cinema experience. Auro 11.1 by Barco – the very first Auro installation in Ireland – will help Omniplex achieve that aim. (…)
Mumbai, India 13 February 2014 – Moviegoers in India’s northwestern state of Maharashtra will soon discover what it means to be truly immersed in sound. One of the famous studios, Mukta Arts will soon be equipped with Auro-3D® Studio System, the next-generation three–layer sound technology from Auro Technologies powered by digital cinema pioneer Barco. Post – production and mixing facilities belonging to Mukta Arts – will install the certified Auro-3D® Studio System.
The cinema industry of India, also known as ‘Bollywood’, is based in Mumbai. Film Production Company Mukta Arts – plays a major role within this industry. It has been producing movies for over 30 years and is now one of India’s largest film production companies. The movies of Mukta Arts are about to get even more impressive for audiences, as their upcoming movie “Kanchi” will be mixed using the Auro-3D® Studio System.
Auro 11.1 by Barco, developed by Auro Technologies and powered by Barco, offers audiences an enthralling immersive sound experience by reproducing sound on three axes (x,y,z) with 3 layers of sound which create a natural spread of acoustic energy around the whole audience. With ambient sounds coming from all around and above, moviegoers hear the most true-to-life reproduction of sound, creating the most immersive experience as if they are part of the action on screen. As more and more Indian theaters are discovering the merits of high-end sound platforms, the demand for movie titles that are available in Auro 11.1 by Barco immersive sound is also on the rise. (more…)