A hundred theaters in Indias southeastern state of Andhra Pradesh will soon be equipped with Auro 11.1 by Barco. The company is planning to install the first 25 systems before the year is out. Two postproduction and mixing facilities belonging to production house Ramanaidu Studios in Hyderabad will also install the certified Auro-3D® Studio System. Ramanaidu frequently collaborates with film production company Suresh Productions, a major player in the Telugu cinema industry, so this move is sure to revolutionise the market.
This announcement was made at a high profile press event in Hyderabad, featuring Suresh Babu, managing director of Suresh Productions, as well as Auro Technologies CEO Wilfried Van Baelen. The news was immediately picked up by several major Indian publications:
Both Suresh Babu and Wilfried Van Baelen were filmed at the event, explaining what makes Auro-3D and the immersive sound experience so different: