Chennai, India, 16 April 2015 – Digital cinema leader Barco and US-based digital cinema server manufacturer Qube Cinema have reached an agreement on the integration of the ‘Auro 11.1 by Barco’ decoder in Qube’s integrated media blocks (IMB). This decision is a major step forward for both companies, ensuring a smooth upgrade to the Barco Auro 11.1 immersive sound system for theater owners and cinema chains.
Qube Cinema – a subsidiary of India-based cinema technology leader Real Image Technologies – manufactures digital cinema servers for commercial and institutional cinemas worldwide. Qube server is the leading server in India on the Digital Cinema platform.
(…) In keeping with our aim to be at the forefront of cutting edge technology, we are now delighted to announce that decoding the Auro 11.1 by Barco Immersive Audio technology will now be available on Qube IMBs. Theaters having the Qube IMB can now install this support with any 16-channel cinema processor by just adding the additional layer of speakers and amplifiers. (…) (more…)
XP-D and XP-I Digital Cinema Servers Implement New Cinema Audio Format
Qube Cinema has been licensed to support Auro 11.1 by Barco playback in its flagship XP-D and XP-I digital cinema servers. Auro 11.1 by Barco provides movie-going audiences with the most natural 3D acoustics. Exhibitors now have the means to deploy this new sound system from Barco with Qube Cinema servers.
(…) “Adding Auro 11.1 capabilities to Qube Cinema servers allows exhibitors to maximize their revenues by offering audiences a premium sound experience,” said Brian Claypool, senior director, Barco. “As it is compatible with existing standards and workflows, Auro 11.1 offers a cost-effective upgrade path to this immersive sound technology.”
“Exhibitors need to engage their audiences and offering Auro 11.1 sound is a good way to do that,” said Raja Enok, chief marketing officer, Qube Cinema. “The realistic sound experience offered by Auro 11.1 by Barco will make the Qube XP-D and XP-I servers that much more attractive. With just a server software update exhibitors will be able to play back the new audio format and provide movie-goers with a superior sound experience.” (…)