Auro Technologies Sells StormAudio / Home Entertainment and Luxury Audio Product Division to Immersive Audio Technologies via a Management Buyout Supervised by its Senior VP Yves Trélohan

Yves Trélohan, Key Managers and Saffelberg Investments have purchased Auro Technologies’ Home Entertainment and Luxury Audio Product Division. This encompasses the StormAudio hardware brand, its intellectual properties, infrastructure and inventory, all now hosted in a dedicated new company, Immersive Audio Technologies Group. The move allows Auro to focus unencumberedly on its long-term vision of innovation and software for connected, immersive and interactive audio and entertainment. It also grants StormAudio complete autonomy in all aspects of brand management as it gains momentum in the CEDIA channel worldwide.

Mol, Belgium – December 4 , 2017 – This month, StormAudio, the high-end immersive hardware brand owned by Auro Technologies, has been purchased by Immersive Audio Technologies Group in a Management Buyout. Yves Trélohan has organized the Management Buyout with the support of Saffelberg Investments. Trélohan has served as Auro Technologies’ Home Entertainment and Luxury Audio Product Division (StormAudio) Senior Vice President since the company first acquired the brand from Digital Media Solutions in 2015, a company he was Chief Executive Officer of at the time.


Auro Technologies acquires Digital Media Solutions and its StormAudio brand

StormAudioMol, Belgium / Chapelle-Sur-Erdre, France, 15 October 2015 – Digital Media Solutions (DMS), owner of the StormAudio brand, and its subsidiary Digital Media Solutions Residential (DMS-R), have been acquired by Auro Technologies, the creators of the Auro-3D® immersive sound format. The deal brings the audio electronics expertise of DMS into the Auro Technologies family, and provides R&D, design, and manufacturing capacity to complement its unrivalled expertise in 3D sound.

DMS to distribute Auro-3D® Immersive Sound Receivers for Home Cinema

DMS and Auro Technologies Announce Partnership for Bringing Sound in 3D to Consumers

LAS VEGAS, 10 January 2014 – DMS, specialized in electronics for Cinema, Studio and Residential applications and designer and manufacturer of the StormAudio brand, has today announced a partnership agreement with Auro Technologies. The agreement appoints DMS as a distributor for the Auro-3D® ISSP 12.200D AV Receiver products to its worldwide (excluding Greater China) distributor network covering amongst others, Canada, USA, France, Sweden, Italy, Indonesia, Russia, and Australia. The Auro-3D® ISSP 12.200 AV Receiver will be available as of mid-February 2014.

“We are excited to work together with Auro Technologies to make Auro-3D® sound systems available to consumers across our distributor network, so the audience can feel immersed in the movie or music,” said Hervé Roux, CEO at DMS. “This partnership agreement builds on the license agreement for the integration of the Auro-3D® technology suite in our StormAudio Home Cinema product line. The agreement for DMS to design and manufacture the Auro-3D® ISSP 12.200D AV Receiver will enhance the experience at home in Surround and immersive sound.” (more…)