NEWAURO demonstrates AURO-3D 5.1.2 to 2.0 Soundbar and Smart Speaker Technology at CES 2023

By January 7, 2023September 25th, 2023No Comments

January 06, 2023 07:00 AM Pacific Standard Time

NEWAURO BV, a leading provider of immersive sound technology for next-generation home entertainment systems, will demonstrate a new soundbar system platform for the first time at the Consumer Electronics Show (CES 2023) in Las Vegas from January 5-7. A fully integrated solution is now available that includes the newest Auro-Scene speaker virtualization technology. It enables device manufacturers to build advanced soundbar systems ranging from stereo to 7.1.4, including support for configurable satellite speakers.

A 5.1.2 base system can be extended with two satellite speakers adding four channels, either configured as rear surround speakers with up-firing drivers or as front height speakers with two extra side-firing drivers. This provides a unique configuration that allows a customer to put the satellite speakers in the front height position to experience an even higher level of immersivity.

The Auro-3D Engine, a complete solution for AURO-3D soundbars, is provided as a single, integrated component that includes the premium Auro-Codec decoder, best-in-class Auro-Matic immersive sound upmixer and Auro-Scene virtualization technologies. It can be configured for the development of mainstream stereo soundbars, up to premium 7.1.4 systems, as well as smart speakers.

The AURO-3D virtual speaker technology delivers quality, performance and affordability and covers a wide range of speaker configurations. With the fast-growing availability of AURO-3D content and the expansion of the soundbar market, NEWAURO expects strong adoption of AURO-3D soundbar technology.

“We are extremely excited about our latest AURO-3D virtual speaker technology, especially with respect to delivering an unrivalled immersive sound effect and a wide range of platform configurations for Soundbar and Smart Speakers and to drive this booming Home Entertainment market. The immersive sound performance even on low-cost platforms is remarkable,” said Rudy Van Duppen, CEO of NEWAURO. “We look forward to playing a key role in this fast-growing immersive sound market and exposing AURO-3D experiences to more people around the world.”

Schedule a product demonstration at CES 2023 in Las Vegas (January 5 – 7)

AURO-3D is demonstrating the soundbar system in Las Vegas at the Mirage Suites. Contact our sales team (sales@auro-3d.com) to schedule an appointment. For more information on AURO-3D, please visit www.auro-3d.com.


Home to the award-winning immersive audio format Auro-3D, NEWAURO B.V. provides full ecosystem solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for a more exciting, emotional, and moving audio experience. The Saffelberg Investment group acquired mid 2022 all assets, teams and rights of AURO-3D and founded the new company NEWAURO B.V. to further support the growth of the format and technology suite across markets.

©2023 NEWAURO BV. All other company and product names are trademarks of their respective owners.

NEWAURO Sales Team

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