NEWAURO demonstrates AURO-3D 5.1.2 to 2.0 Soundbar and Smart Speaker Technology at CES 2023

By January 7, 2023No Comments

January 06, 2023 07:00 AM Pacific Standard Time

NEWAURO BV, a leading provider of immersive sound technology for next-generation home entertainment systems, will demonstrate a new soundbar system platform for the first time at the Consumer Electronics Show (CES 2023) in Las Vegas from January 5-7. A fully integrated solution is now available that includes the newest Auro-Scene speaker virtualization technology. It enables device manufacturers to build advanced soundbar systems ranging from stereo to 7.1.4, including support for configurable satellite speakers.

A 5.1.2 base system can be extended with two satellite speakers adding four channels, either configured as rear surround speakers with up-firing drivers or as front height speakers with two extra side-firing drivers. This provides a unique configuration that allows a customer to put the satellite speakers in the front height position to experience an even higher level of immersivity.

The Auro-3D Engine, a complete solution for AURO-3D soundbars, is provided as a single, integrated component that includes the premium Auro-Codec decoder, best-in-class Auro-Matic immersive sound upmixer and Auro-Scene virtualization technologies. It can be configured for the development of mainstream stereo soundbars, up to premium 7.1.4 systems, as well as smart speakers.

The AURO-3D virtual speaker technology delivers quality, performance and affordability and covers a wide range of speaker configurations. With the fast-growing availability of AURO-3D content and the expansion of the soundbar market, NEWAURO expects strong adoption of AURO-3D soundbar technology.

“We are extremely excited about our latest AURO-3D virtual speaker technology, especially with respect to delivering an unrivalled immersive sound effect and a wide range of platform configurations for Soundbar and Smart Speakers and to drive this booming Home Entertainment market. The immersive sound performance even on low-cost platforms is remarkable,” said Rudy Van Duppen, CEO of NEWAURO. “We look forward to playing a key role in this fast-growing immersive sound market and exposing AURO-3D experiences to more people around the world.”

Schedule a product demonstration at CES 2023 in Las Vegas (January 5 – 7)

AURO-3D is demonstrating the soundbar system in Las Vegas at the Mirage Suites. Contact our sales team (sales@auro-3d.com) to schedule an appointment. For more information on AURO-3D, please visit www.auro-3d.com.


Home to the award-winning immersive audio format Auro-3D, NEWAURO B.V. provides full ecosystem solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for a more exciting, emotional, and moving audio experience. Originally conceived and developed by Wilfried Van Baelen of the world-wide renown Galaxy Studios in Mol, Belgium, AURO-3D has its roots in a top-quality music recording and movie mixing facility. The concept and core technologies are driven by the creative vision of sound engineers and audiovisual artists who then inspired some of the brightest engineers to develop the technology that became the reference for immersive audio coding and reproduction. In July 2022, the Saffelberg Investment group acquired all assets, teams and rights of AURO-3D and founded a new company.

©2023 NEWAURO BV. All other company and product names are trademarks of their respective owners.

NEWAURO Sales Team

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