NEWAURO demonstrates AURO-3D Streaming Technology including newest NGA Streaming Codec at CES 2023

By January 6, 2023No Comments

January 06, 2023 07:00 AM Pacific Standard Time

NEWAURO BV, a leading provider of immersive sound technology for next-generation entertainment systems, will demonstrate its latest streaming technology solutions including its newest Next Generation Audio Codec AURO-Cx at the Consumer Electronics Show (CES 2023) in Las Vegas from January 5-7.

The AURO-3D streaming technology solutions are targeting Broadcasters, OTT Service Platform providers, Content owners, Integrators and Device Manufacturers. These will also allow end-consumers that already have AURO-3D enabled products in their home like soundbars, smart speakers, phones and AV-Receivers to experience AURO-3D content that is provided over the internet. This AURO-3D streaming technology can be applied to new service platforms and can address both new devices as well as installed base.

So far, the missing link in the AURO-3D product portfolio was a solution for Streaming. Today AURO-3D announces the availability of multiple streaming scenarios that leverage its lossless codec Auro-Codec and the all-in-one NGA codec Auro-Cx. Service Providers can enable OTT set-top boxes via their AURO-3D ready streaming application. For artists and studios this provides an easy solution to bring their immersive content to their audience exactly as they have envisioned it.

The AURO-3D Engine that currently handles AURO-3D decoding, up/down mixing, Speaker Virtualization and Rendering, will be extended with the newest AURO-Cx Decoder. This streaming technology will be provided as an extension to integrators and OEMs that can turn their products into AURO-3D streaming ready products.

“We are extremely excited about our newest AURO-3D Streaming technology solutions, especially with the introduction of our NGA codec AURO-Cx that offers unique features as proving a single codec solution going from lossless high-resolution audio up to 192 kHz to fully perceptual coding at extremely low bitrates. AURO-Cx brings also advanced interactive features for Broadcasters and OTT Service providers that can bring unique experiences for the customers at Home” said Rudy Van Duppen, CEO of NEWAURO.

Schedule a product demonstration at CES 2023 in Las Vegas (January 5 – 7)

AURO-3D is demonstrating the streaming system in Las Vegas at the Mirage Suites. Contact our sales team (sales@auro-3d.com) to schedule an appointment. For more information on AURO-3D, please visit www.auro-3d.com.


Home to the award-winning immersive audio format Auro-3D, NEWAURO B.V. provides full ecosystem solutions for industry professionals and consumers, ranging from content creation tools to playback integration in Home Entertainment, Automotive, Mobile and Cinema. In 2011, AURO-3D revolutionized the audio industry with the introduction of a true immersive sound experience and groundbreaking technology suite that enables content creators and product developers to hear more and feel more for a more exciting, emotional, and moving audio experience. AURO-3D has its roots in a top-quality music recording and movie mixing facility. The concept and core technologies are driven by the creative vision of sound engineers and audiovisual artists who then inspired some of the brightest engineers to develop the technology that became the reference for immersive audio coding and reproduction. In July 2022, the Saffelberg Investment group acquired all assets, teams and rights of AURO-3D and founded a new company.

©2023 NEWAURO BV. All other company and product names are trademarks of their respective owners.

NEWAURO Sales Team

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